Quote:
Originally Posted by DASCO
Super point...maybe add to this the kind of customers that Yamaha is targetting...makes simple logic for the prices..
same low volume factor also should be considered from the sales point of view also..more revenues from lesser volumes..adding volumes will take time..no one became a volume player over night...
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I am sure pitting FZ16 @ 68-70k(OTR in BLR or 5-7k lesser) could have made Yamaha a volume player in a month. All new RTR/P150/Uni/Hunk/CBZ could have gone to FZ, not all then at least 50%(50% could be more mileage conscious or just other brand lovers) .. which could have made that best selling in the segment in one shot. So there could be these reasons:
- Yamaha does not have volume production capacity
- It couldn't imagine the success and priced initially high and now can't reduce just like that
- They are just happy to sell 10-15k odd bikes and making 5-10k*the number more money. They just don't want mass base and more concerned about the brand dilution.
- Or simply production cost is high enough, that Yamaha would be having losses if priced below 70k OTR.
And I guess, same happened with R15 also. Unless Yamaha doesn't want to make money from that product and more concerned of Diluting of brand name 'R'.
And I feel now Yamaha would love to reduce prices but they can't as that will leave all 1 lac or so newly added yamaha family members fuming and disheartened. In fact Sarvajit confirmed news of 2.5k discount and 500 for referral in the month of June on the purchase of FZ.
PS> All is my own opinion, analysis and stats. No debate on it, PEACE!! PEACE!!.