Its marketing, its the way it works. The probable target customer is a college fresher who cannot pay for the 220, perhaps creating a connect between the two bikes using the same tagline will increase the desire factor for tthe 135 and hence sales. Rememeber, all it matters in the end for the companies is the number of units sold. No one is in the business to see what 'feels' right from the heart or the brain, but a middle line somewhere, so letes quit whining and leave it alone if you dont like it.
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