Quote:
Originally Posted by fast_ferocious
The thing with bajaj is, whenever they launch a new bike (CT 100, platina etcc) they sell in HUUUUGE no's in the starting months, but I dont understand why the sales gradually decline steeply. 
Few years back when the CT100 was launched it was selling like hot cakes for few months, then the sales declined so steeply that they had to stop the production (correct me if im wrong). |
There is a difference this time:
>> For the CT100 and the Platina the USP was a LOW Price and good features (
like alloys etc.)
>> For the XCD 125, the USP was the promise of unbelievable mileage, with a 125 cc engine, at a price equal to 100 cc bikes.
But this time, the USP is the "Discover Brand" that is pulling in the sales; despite being a 100 cc engine and being priced similar to the other 100 cc competition.
Product features can be copied (
alloys, self start now are on every other bike) and pricing can be matched (
the CD Deluxe and CD Dawn are lower priced)..
..but sustainable business comes from the strong BRANDS (
another example which sell because of its brand name is Splendor).