Hi,
Bajaj has been consistently trying to tune its strategy and hence all its previous efforts 125cc bike at 100cc price (they thought they could wean away those 100cc ppl but it never was able to ) at one point of time they told wold not be in 100cc at all but the downturn changed that altogether. Bajaj sales crashed ( i even remember reading monthly moterbike sales < 1L ). That is what forced them to rrethink on 100cc's.India is not yet a matured market and so if you launch a product ahead of time, chances are it will not work (in the general commuter segment,). But this time they have got it right and its sales are picking up sharply (monthly >2.3L but HH is still the leader monthly around 3.7L )
Same reason XCD was killed. Its difficult ito invest in a new brand altogether and grow it too. bajaj realized it and so its investing on 2 brands (discover and pulsar ) and launching various models such that it wound cannabilize each other. Now they have two clear cut segments commuter and performance.
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