Thread: Honda Dream Yuga 110cc launched at 44,642 ex-showroom Delhi

Edit on May 16, 2012:

Honda launches new Strategic Corporate Direction
• Honda connects with India through “Sach Kardenge Sapne”
• Bollywood actor Akshay Kumar the face of Honda in India
• Dream Yuga – Honda’s 1st mass motorcycle with “Dream” legacy launched

New Delhi, May 15, 2012: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only two-wheeler company of Honda in India, today launched its India specific three pronged Corporate Direction at a high voltage event in Delhi.
Launching the new Corporate Direction among an audience consisting of elated dealers, Honda associates and media; Mr. Keita Muramatsu - President & CEO, HMSI elaborated Honda’s vision to Communicate through its rational Indian brand slogan ‘Sach Kar Denge Sapne’, Connect emotionally with customers of all demographics and psychographics by associating with a iconic Brand Ambassador – self made Bollywood superstar Akshay Kumar and Create new benchmark with Dream Yuga – Honda’s foray into mass motorcycle segment.

Customers comes first with ‘Sach Kar Denge Sapne’
A country where a billion people carry dreams in their hearts, the spirit of Honda’s global brand slogan “The Power of Dreams” will be brought alive by its India specific Brand Identity “Sach Kardenge Sapne”. The slogan recognizes India as the center of global two-wheeler business for the coming times, expresses Honda’s vision and our intentions towards the future: ‘To share our dreams with others and make them a reality’.

Brand Connect with Akshay Kumar
Acting on its strategy to connect with the masses, Honda has roped in the original Khiladi and successful Bollywood actor Akshay Kumar. In his unique sense, Akshay has both emotionally touched and rationally inspired a generation of young Indians to become Achievers. Akshay captures the essence of Brand Honda as he truly personifies individual dedication and passion to achieve our deepest and most significant Dreams.
With over 100 films to his credit and a repertoire from action films to family shows, Akshay has amassed mass following across the length & breadth of India. Honda’s association with Akshay Kumar will be symbiotic as both are driven by ‘The Power of Dreams’.

Dream Yuga
Honda’s founder Soichiro Honda realized many dreams with launch of Honda’s 1st mass motorcycle – Dream D in 1949. Since then, Honda has launched series of successful Dream models globally. With a rich legacy over 50 years, Honda has today launched the legendary Dream. With Dream Yuga launched, Honda has unleashed its first big step towards mass mobility in India. Dream Yuga is a true India specific mass motorcycle which fulfils customer needs.
In the heart of Dream Yuga is a refined 110cc Honda engine which delivers an astonishing 8.5 BHP @ 7500 RPM coupled with great mileage of 72 km/ltr* that too at a very affordable price. *(mileage based on internal Honda test ride mode that is close to actual city riding conditions)

The bike’s engine is equipped with several cutting edge technologies like the ‘Honda Intelligent Ignition Control System’ which changes ignition timings to attain ideal combustion, leading to improved power output and efficiency.
Decent style of Dream Yuga is loaded with a host of features like impressive exhaust, black colour grab rail, attractive graphics, realistic meter console and tail light along with tempting alloy wheels.

Along with the style and economy, Dream Yuga is specially developed for Indian customers, keeping in mind their practical commuting needs. Making Dream Yuga the best choice of daily commuting are its features like long seat, full gear lever and full chain case.

The tubeless tyres / tuff up tube options, viscous air filter and maintenance free battery in Dream Yuga significantly increase the durability of this mass motorcycle.

Dream Yuga is comfortable to ride not only on smooth roads, but is equally good in difficult terrains. This superb comfort is provided by the Light weight yet sturdy frame, longer suspension stroke and comfortable riding posture.
Showcasing next leap in technology and features befitting motorcycles of far higher segments, Dream Yuga comes at extremely attractive starting price of Rs. 44,642 (Ex-Showroom, Delhi).

Starting May’12 end, Dream Yuga is available for sale in three variants- Kick/Drum/Spoke, Kick/ Drum/Alloy and Self/ Drum/Alloy. The motorcycle comes in 5 exciting colors: Black, Monsoon Grey Metallic, Alpha Red Metallic, Force Silver Metallic & Maple Brown Metallic.
Excerpts from the Company:

Launching the all new three pronged strategy, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd - Mr. Keita Muramatsu said “The New Corporate Direction is a step forward towards Honda’s objective to attain leadership position in India. We are delighted to have Akshay Kumar as new Brand Ambassador as he personifies Honda’s philosophy of Sach Kardenge Sapne and captures the imagination of Indian customers. With him on board, we will touch the heart of young India! ”

Vice President – Sales & Marketing, Mr. Yadvinder S. Guleria said, “Entering a New Era, Honda is committed to serve two-wheeler customers across every segment in India. In line with its development concept of a ”True India specific mass motorcycle”, Dream Yuga at its attractive price is ideal for those who desire a robust, reliable, easy to maintain, highly fuel efficient yet stylish bike. We are confident that Dream Yuga will be huge success and create a new benchmark for mass mobility in India.”

Associating with the Most Trusted Brand in India, Honda’s new Brand Ambassador – Mr. Akshay Kumar said, “Honda as the World’s No. 1 motorcycle maker carries with it a legacy of customer oriented products from 50cc to 1800cc and goodwill of over 200 million customers worldwide. I am deeply impressed by Honda’s vision and proud to associate with this young and vibrant Brand that is innovative, technologically advanced and committed to society.”



Edit on May 15, 2012: Gurgaon: Japanese two-wheeler major Honda today launched its second mass segment motorcycle 'Dream Yuga' in India priced at Rs 44,642 (ex-showroom Delhi).
The company's wholly-owned subsidiary Honda Motorcycle & Scooter India (HMSI) also announced to rope in Bollywood actor Akshay Kumar as a brand ambassador for the company.

"Honda retained the brand Dream as part of a global strategy that was first launched in 1949. This new bike is very economical with better mileage," HMSI's President and CEO Keita Muramatsu told reporters here.

Dream Yuga is powered by a 110cc engine, he added. The company sells 110cc motorcycle CB Twister in the country.

The company, which sold 21.07 lakh motorcycles and scooters in India last fiscal, is aiming to sell 27.5 lakh units in 2012-13.

Source: Honda launches 'Dream Yuga' at Rs 44K


Honda Dream Yuga coming on 15 May.


Alright guys, the Honda Motorcycle & Scooter India (HMSI) has announced that they will officially launch their first proper mass-market motorcycle for the Indian market on May 15th. Called the Dream Yuga, this motorcycle is the latest in a long line of Honda ‘Dream’-badged motorcycles that have provided affordable personal transportation to the masses since the launch of the Dream D in 1949 by Soichiro Honda.
The Dream Yuga is powered by an 110cc single-cylinder Honda motor that makes 9 BHP @ 7500 RPM. Honda says the Dream Yuga can deliver upto 72 kpl.



The styling is not unlike the Shine and the Dream Yuga comes equipped with a longer seat, full gear lever and full chain case, to appeal to the prospective commuter clientele. Additionally, it comes with tubeless tyres and the Honda ‘Tuff-Up’ tube – a first in this price segment – along with viscous air filter and a maintenance-free battery. Honda also promises good ride quality along with a frame that will stand up to difficult terrain.
Electric starter will be on offer along with five colour options. The price will be declared on 15th May 2012.


Source: Honda to launch its first mass-market motorcycle- the Dream Yuga!

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I'm not sure if people would prefer this over Twister, except maybe for lesser pricing and commuter type styling. It is claimed to give 72 kmpl which isn't much above 70 kmpl claimed for Twister. It seems to be the same engine and looks are so-so, or one can say, "acceptable" for the commuter. More Color combos is a good news, and electric starter is now almost a must-give.

What confused me in the above text is: "Additionally, it comes with tubeless tyres and the Honda ‘Tuff-Up’ tube". Now, what is that supposed to mean? Tubless or not? Or one tyre of each type?

For the "reliability-commuter" group, this is a good motorcycle. But somehow, I'm not convinced that this would be Honda's dream era, as the bike's name suggests. People have enough choices and this seems ok'ish on the first look. Rest can be said only after it touches the market.

Originally Posted by Samarth 619

Tubless or not? Or one tyre of each type?

ROTFL!!! How is it possible to provide one tire of each type? Why don't you think it as 2 variants ?

This is Hondas attempt to take on the Splendour. Remember people remember Splendour for both HERO and Honda. (Though more for Hero)
No wonder the styling cues are a subtle change from the splendour of yester years.


I would not be surprised if Honda plays the splendour like campaigns especially in rural india. Can they match Heros network? Atleast not now!

Originally Posted by Samarth 619

It is claimed to give 72 kmpl which isn't much above 70 kmpl claimed for Twister.

I, for once feel like buying/riding such economical bikes. 72 kmpl :O.

such bikes make so much sense for those who commute for living. It's definitely no brainer why such bikes are so much in demand in rural and urban India. A notion, we "fast and quick" biker wont completely understand and accept.

and yes, Honda is getting agressive day by day, month by month.

Shine parts + twister engine, a great margin bike for HMSI.

Originally Posted by Samarth 619

I'm not sure if people would prefer this over Twister, except maybe for lesser pricing and commuter type styling. It is claimed to give 72 kmpl which isn't much above 70 kmpl claimed for Twister. It seems to be the same engine and looks are so-so, or one can say, "acceptable" for the commuter. More Color combos is a good news, and electric starter is now almost a must-give.

This bike will go big and is bang on in terms of commuter taste and comes from Honda family. Twister does very less numbers, I won't be surprised if in a year this overtakes Shine to become the largest selling bike from Honda's stable.

The Twister's 110 cc engine is a gem.. now with the "Yuga" it gets a decent and universally palatable styling (for the commuter).

This bike has all the makings of making a serious dent in the commuter space including the Splendor.. provided of course HMSI increases it's rural reach (and probably not charging the customer of the "Yuga" for the number plates).

I know "Yuga" is an odd name but then desi buyers also buy the "Laura" right..??

Originally Posted by aargee

ROTFL!!! How is it possible to provide one tire of each type? Why don't you think it as 2 variants ?

If it were 2 variants, they should've used "OR" instead of "AND". Like, "The Dream Yuga comes with Tubless tyres OR tuff up tube." Using "and" means that this bike has both.

Its quite possible that it may have 2 variants... Only time will tell.

Originally Posted by Samarth 619

If it were 2 variants, they should've used "OR" instead of "AND". Like, "The Dream Yuga comes with Tubless tyres OR tuff up tube." Using "and" means that this bike has both

That should be attributed to the poor AXEFORD ENGLEEES The person who photographs the bike must be different from the one who reports the message to the one who's writing the article involving 2-3 people in chain.

Have we not seen this earlier here? Being auto enthusiasts, two type of tire, tubeless & tuff-puff-guff on same vehicle...hmmm

Let's wait & watch

Edit - Would like to show you this - http://www.xbhp.com/talkies/757190-post.html

What's with the strange name. People will now be embarrassed to tell their bike's name.

Q: what bike do you have?
A: ehh... I am the proud owner of the "Dream Yuga" :P

translated to hindi - "sapnon ka yug"