Anushka Sharma to now endorse TVS Scooty.
MUMBAI: Chennai based TVS Motor Company has announced upcoming Bollywood actress Anushka Sharma as the brand ambassador for its TVS Scooty range.
Joining its rivals Hero MotoCorp and Mahindra Two Wheelers, who also have a Bollywood celebrity as their brand ambassador promoting their scooters, TVS Motor says the appointment of the actress is aimed to strengthening its brand commitment towards the youth.
H S Goindi, president marketing, TVS Motor Company said, "Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. "
India 's largest two wheeler maker Hero MotoCorp has Priyanka Chopra as their brand ambassador and Kareena Kapoor endorses for Mahindra Two Wheelers.
Anushka's association with TVS dates back to 2005 when she had done a campaign for the brand.
"It's almost like 'homecoming' for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty,"" Anushka said.
The company had roped in emerging cricket star Virat Kohli as their brand ambassador for TVS Sport motorcycles in 2011.
Sources: Anushka Sharma to endorse TVS Scooty
TVS Motor appoints Anushka Sharma as brand ambassador for Scooty Range - The Economic Times
A bit too much extra money for the advertisements and ambassadorship, huh TVS? How about using the same money for creating better products and launching them, so that the print media advertises for you, for no extra cost?
Copying a Hero doesn't make you a Hero. Pun definitely intended and no more comments.