PLanet DSG
The Good Road
Max

User Tag List

Page 1 of 2 12 LastLast
Results 1 to 10 of 14

Thread: Anushka Sharma to now endorse TVS Scooty.

  1. #1
    Moderator Samarth 619's Avatar
    Join Date
    Sep 2008
    Location
    Rajasthan
    Posts
    3,606
    Blog Entries
    3
    Mentioned
    19 Post(s)
    Tagged
    0 Thread(s)

    Question Anushka Sharma to now endorse TVS Scooty.

    Anushka Sharma to now endorse TVS Scooty.




    MUMBAI: Chennai based TVS Motor Company has announced upcoming Bollywood actress Anushka Sharma as the brand ambassador for its TVS Scooty range.

    Joining its rivals Hero MotoCorp and Mahindra Two Wheelers, who also have a Bollywood celebrity as their brand ambassador promoting their scooters, TVS Motor says the appointment of the actress is aimed to strengthening its brand commitment towards the youth.



    H S Goindi, president marketing, TVS Motor Company said, "Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. "

    India 's largest two wheeler maker Hero MotoCorp has Priyanka Chopra as their brand ambassador and Kareena Kapoor endorses for Mahindra Two Wheelers.

    Anushka's association with TVS dates back to 2005 when she had done a campaign for the brand.

    "It's almost like 'homecoming' for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty,"" Anushka said.

    The company had roped in emerging cricket star Virat Kohli as their brand ambassador for TVS Sport motorcycles in 2011.


    Sources: Anushka Sharma to endorse TVS Scooty

    TVS Motor appoints Anushka Sharma as brand ambassador for Scooty Range - The Economic Times

    --
    A bit too much extra money for the advertisements and ambassadorship, huh TVS? How about using the same money for creating better products and launching them, so that the print media advertises for you, for no extra cost?

    Copying a Hero doesn't make you a Hero. Pun definitely intended and no more comments.
    Last edited by Samarth 619; 06-11-2012 at 10:30 PM.

  2. #2
    Addicted
    Join Date
    Oct 2009
    Posts
    113
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Default

    for scooty I think it is a smart move. the target segment being women riders.

  3. #3
    Rusted abhiiceman's Avatar
    Join Date
    Jan 2012
    Location
    Bangalore
    Posts
    871
    Mentioned
    3 Post(s)
    Tagged
    0 Thread(s)

    Default

    they hav replaced dhoni for kholi?


    Hunto!!!!!!....


  4. #4
    Rusted princesirohi's Avatar
    Join Date
    Jan 2009
    Location
    Aamby Valley City, Lonavala, Pune.
    Posts
    7,138
    Blog Entries
    3
    Mentioned
    82 Post(s)
    Tagged
    1 Thread(s)

    Default

    Good move, she is perfect for scooty.

  5. #5
    Moderator The Monk's Avatar
    Join Date
    Apr 2011
    Location
    Gurgaon/ Kanpur
    Posts
    4,152
    Mentioned
    155 Post(s)
    Tagged
    2 Thread(s)

    Default

    Who in the world is she? Never seen her or heard of her before today...

    Oh I see 'Upcoming' Bollywood actress. Now I know why I have never heard of her. Don't watch those song dance movies
    Biking is not about what you have between your legs, its all about how well you use it!!!!!!!

    Give your details here if you want to help your fellow xBhpian stranded in your city

    Click here to install Lockhrt999s new Brushed Titanium Theme of the forum. Give your feedback as well!

  6. #6
    Moderator Samarth 619's Avatar
    Join Date
    Sep 2008
    Location
    Rajasthan
    Posts
    3,606
    Blog Entries
    3
    Mentioned
    19 Post(s)
    Tagged
    0 Thread(s)

    Default

    I personally don't like brand ambassadors. I don't think they use most of the products they advertise themselves. They just add to the cost of the product. If the consumer gets aware, then no company would ever require a brand ambassador.

    You know what Suzuki managers said when they launched the Hayabusa? They said that, the Hayabusa by itself is our brand ambassador, our face.


    BTW I once heard that Sachin Tendulkar didn't know how to ride bikes when he advertised for TVS Victor. Can anybody confirm this rumor?

  7. #7
    Rusted itsmevini123's Avatar
    Join Date
    Feb 2011
    Location
    New Delhi
    Posts
    786
    Mentioned
    7 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by Samarth 619 View Post
    I personally don't like brand ambassadors. I don't think they use most of the products they advertise themselves. They just add to the cost of the product. If the consumer gets aware, then no company would ever require a brand ambassador.

    You know what Suzuki managers said when they launched the Hayabusa? They said that, the Hayabusa by itself is our brand ambassador, our face.


    BTW I once heard that Sachin Tendulkar didn't know how to ride bikes when he advertised for TVS Victor. Can anybody confirm this rumor?
    Agree....I also dont like Brand ambassadors for any product, specially for bikes....
    They never use that product for they advertise themselves, Its just game of money....
    Hero Honda Hunk 2011
    An IT Engineer by profession and a rider by soul....

    Facebook

  8. #8
    Rusted yellowspunk's Avatar
    Join Date
    Dec 2009
    Location
    Chennai
    Posts
    1,048
    Mentioned
    28 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by Samarth 619 View Post
    I personally don't like brand ambassadors. I don't think they use most of the products they advertise themselves. They just add to the cost of the product. If the consumer gets aware, then no company would ever require a brand ambassador.

    You know what Suzuki managers said when they launched the Hayabusa? They said that, the Hayabusa by itself is our brand ambassador, our face.


    BTW I once heard that Sachin Tendulkar didn't know how to ride bikes when he advertised for TVS Victor. Can anybody confirm this rumor?
    Brand ambassadors are an integral part of marketing. Its just association, say your friend gets a CBR and says good things about it, you tend to like CBR. Same way.

    And TVS did not copy anything lol they had Sania, Trisha or someone else as brand ambassador before. Its a general marketing concept, nobody copied lol


    Quote Originally Posted by The Monk View Post
    Who in the world is she? Never seen her or heard of her before today...

    Oh I see 'Upcoming' Bollywood actress. Now I know why I have never heard of her. Don't watch those song dance movies
    Seriously dude?
    Regardless, Life shall go on.

  9. #9
    Rusted Nithesh's Avatar
    Join Date
    May 2011
    Location
    Mangalore, Karnataka
    Posts
    798
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by Samarth 619 View Post
    You know what Suzuki managers said when they launched the Hayabusa? They said that, the Hayabusa by itself is our brand ambassador, our face.
    And the same Suzuki managers approached Lolman Khan to be the brand ambassador for "Hayate" lol. Speaking of which i did realize why the bike is named so... Haya Haya
    Got a $5 head? Get a $5 helmet.

  10. #10
    Rusted satyenpoojary's Avatar
    Join Date
    Mar 2005
    Location
    On road
    Posts
    6,796
    Blog Entries
    1
    Mentioned
    10 Post(s)
    Tagged
    0 Thread(s)

    Default

    Celebrity endorsement is the most debated topic in marketing. But celebrity's value being added to the product value is a outrageous claim! :P

    Hero - Priyanka Chopra
    Mahindra - Kareena Kapoor
    TVS - Anushka Sharma

    3 of the punkiest hottest babes in bollywood today :P
    Super CommuTOURer™ - Talk less, Ride more

    .: FB :.|.: TW :.|*Do Not Click!*|I
    follow POWERDRIFT:.

    #Give thy opinion, write em, dont throw em
    #Everyone errs, accept it, defending/cribbing about it only makes it worse
    #Dont defend a manufacturer as if you work for them
    #Write. Think. If relevant hit submit. If not hit yourself
    #Be kind in your choice of words, you never know who would make you gulp em
    ™ Satyen Poojary

Page 1 of 2 12 LastLast

Similar Threads

  1. Replies: 6
    Last Post: 10-11-2010, 09:52 PM
  2. [Help]: Customization for my scooty!
    By AMG 13 in forum Help Me!
    Replies: 5
    Last Post: 06-11-2010, 08:27 AM
  3. Hello everybody at xBHP, this is Himanshu Sharma
    By himanshuds in forum Who Are You?
    Replies: 4
    Last Post: 02-06-2010, 10:18 PM
  4. Help: Regarding Scooty pep+
    By ajay_meda in forum Help Me!
    Replies: 4
    Last Post: 05-20-2009, 03:11 PM

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •