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  • 12 Post By HyperRetard
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Thread: Honda India announces its Mid-Term Business Direction 2017-18

  1. #1
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    Default Honda India announces its Mid-Term Business Direction 2017-18

    In the financial year 2016-17, Honda India has achieved the total sale of 5 million units in a single year. To withstand and achieve more than the previous year record, Honda India has announced its Mid-Term future business roadmap for 2017-18.

    In his first public speech since assuming new role as the President & CEO of Honda Motorcycle & Scooter India Pvt. Ltd., Mr. Minoru Kato announced the biggest strategy shift in Hondas business direction and said, In 2016, Honda 2Wheelers India became the Number One contributor to Hondas global two-wheeler business. Today, the Indian market is on the cusp of its biggest ever paradigm shift. The BS-VI norms which are set to become enforceable by 2020 will make India quality match Worlds most stringent quality standards. Hondas vision is to build exponentially on our solid foundation and to become a company that not only Indian but also Asian society and customers expect to exist. Our new business direction is to be leading in India and the World.

    As part of Hondas future preparedness, the focus on Quality will be through three themes

    Drive future business from the Hondas 30 million Wing riders customer base in India
    With replacement period of two-wheelers coming down to 5 - 7 years, Hondas existing customer base of 30 million valued customers will drive new opportunities fo growth. Hence, Honda will innovate with new ways of engaging and delighting customers starting from the ground i.e network.

    New organization structure to manage seamless transition into BS-VI era
    The BS VI emission norms by 2020 will bring in a host of advanced technology like PGM-FI fuel injection and on-board diagnostics.Leading the technology curve in India and recognizing the need for advance planning, Honda 2Wheelers today announced that it has set up a high-level BS-VI task-force. This task force is cross-functional from Sales, Engineering, R&D, Purchase and Quality and is working on the primary objective of strengthening the quality, product planning with cost competitiveness.

    Enhance Honda technology leadership
    Globally, Honda is synonymous with advanced technology and owns over 5,000 invented patents which are more than any two-wheeler maker in the world. Out of this already 400 patents are registered in India. Understanding that technology will be a key differentiator in near future as well as BS VI emission norms implementation, Honda is now strengthening its Intellectual Property Rights in India with specialized IPR experts assigned to India for the first time.

    This team shall be working to protect and enhance Honda technology for its new product introduction in India. Most recently, Honda has already applied for a patent on Low Rolling Resistance Tyres. This technology has already been launched in our 2 motorcycle models - Livo and CB Shine SP. 2017-18: The year that sets the foundation for future growth

    Elaborating how Mr. Katos vision and business direction is translating into challenging targets for FY2017-18, Mr. Yadvinder Singh Guleria, Senior Vice President Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, "Despite challenging second half of FY17, Honda 2Wheelers India has grown more than double the growth of the industry. Fastest ever scale up to 5 million unit annual sale in the history of Indian two-wheeler industry has given us a strong foundation for challenging our next big leap to 6.0 million.

    On the product front, we had a smooth transition to BSIV for all our models. Activa continues to lead the industry as the highest selling two wheeler. In the 125cc segment, Honda CB Shine is leading the pack. Our new models like Livo, CB Shine SP & CB Hornet are doing well in their respective segments.With over 50,000 customer base in the first year, NAVI is spearheading the customization culture & has created a new FUN segment. With additional capacity, new models introduction, aggressive network expansion&regional strategic promotion, Honda is all set for carrying on its sales momentum in Fy18 as well.

    With expected normal monsoons as per IMD forecast, a good realization of Rabi crop &backing of center & respective state governments to the rural economy, rural buying sentiments are expected to drive demand. Rapid scooterization of the Indian 2Wheeler market will be like a tailwind for the realization of Hondas next year plan."



    Source: Honda Motorcycle & Scooter India Pvt. Ltd

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    Default Re: Honda India announces its Mid-Term Business Direction 2017-18

    Are you lazy?
    Is reading the above text too much for you?
    Do you struggle to read between the lines?
    If the answer to any of the above question is yes, fear not, HyperRetard is here to give you a tl;dr

    blah blah blah, 2020 BS6 blah blah blah Fuel Injection blah blah blah good rabi crop therefore more rural sales blah blah blah

    between the lines 'Activa is selling good, and we will continue to keep selling the activa, because innovation is for idiots and petrolheads? lolwut they can go screw themselves, or y'know buy a honda na'vi because it is spearheading the fun segment, and petrolheads want fun. either way idc coz activa is bringing us the monies'

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    Default Re: Honda India announces its Mid-Term Business Direction 2017-18

    Hello,
    Recently read that Honda has removed 250r and 150r from their Indian website. I hope they launch new products.

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    Default Re: Honda India announces its Mid-Term Business Direction 2017-18

    CBR300R hell yeah
    Don't Honk Unnecessarily

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    Default Re: Honda India announces its Mid-Term Business Direction 2017-18

    By any chance are they bringing the the cb650f?

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    Default Re: Honda India announces its Mid-Term Business Direction 2017-18

    Don't want to sound like a Bonda fan, but it's not lack of innovation that hinders HMSI, but lack of consumer interest in Hondas products.

    Both the Dominar and the RE models which sell at around 2 lakh have more sales than the CBR 250. Why would they take the trouble to make the 300 here if it's sales aren't going to be worth the cost?


    Let's consider the fact that Bajaj has a plan to hike the production of the Dominar to 10,000 units a month by September 2017. In contrast, the sales of the CBR 250 is definitely not going to be above 1000 units a month. So Bajaj, in effect, is confident of outselling the CBR by 10 to 1!


    With these numbers at hand, would any company bring in their bikes to India? Knowing that people would prefer to buy a paisa vasool bike rather than a higher quality one?

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    Default Re: Honda India announces its Mid-Term Business Direction 2017-18

    Quote Originally Posted by leech View Post
    Don't want to sound like a Bonda fan, but it's not lack of innovation that hinders HMSI, but lack of consumer interest in Hondas products
    I would rather say Honda's lack of interest in consumers is the main reason ,when Kawasaki can bring in so many models without any bestsellers like Activa why not Honda ?. When it gets it's bread buttered with Activa & Shine it can afford to offer consumers better products from it's range atleast in major cities with separate servicing . CBR250 has not had any upgrade since launch except for a repsol colour edition ! SAD .
    Yamaha RX 135 5 Speed - 2000 -(current)
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    Default Re: Honda India announces its Mid-Term Business Direction 2017-18

    Quote Originally Posted by leech View Post
    Don't want to sound like a Bonda fan, but it's not lack of innovation that hinders HMSI, but lack of consumer interest in Hondas products.

    Both the Dominar and the RE models which sell at around 2 lakh have more sales than the CBR 250. Why would they take the trouble to make the 300 here if it's sales aren't going to be worth the cost?


    Let's consider the fact that Bajaj has a plan to hike the production of the Dominar to 10,000 units a month by September 2017. In contrast, the sales of the CBR 250 is definitely not going to be above 1000 units a month. So Bajaj, in effect, is confident of outselling the CBR by 10 to 1!


    With these numbers at hand, would any company bring in their bikes to India? Knowing that people would prefer to buy a paisa vasool bike rather than a higher quality one?
    "higher quality" SERIOUSLY? I will still prefer a Dominar, Apache or Duke over any Honda as they offer as much reliability at much lower price and way more performance for buck. If I am i in market for a scooter then definitely I will pick up Activa but not a performance bike (CBR 1000RR is an exception. LOL )

    Consumers looking for performance bikes and cars are always ready to shell out extra money as long as they get good enough equipment for the price.
    Street racing is for Squids trying to make up for their small equipment

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