Originally Posted by Sunny

Its all about branding and brand ambassadors, and yes its working for Yamaha.

Originally Posted by yellowspunk

in the indian context its definitely Pulsar. i dont understand you distinguishing "pulsar" and "yamaha" which are product and company names resp. as a person who has interest in the department of marketing i would say your assumption is skewed.. it should be bajaj vs Yamaha (in INDIAN CONTEXT) cause whatever said and done a indian company cant compete with a internationally acclaimed one or it should be pulsar vs R15 or FZ16 (which should make it obvious that just with 2 bikes you cant call the brand "youthful") and even if your comparing companies everyone here i bet votes for yamaha simply cause of its INTERNATIONAL BRAND IMAGE rather than INDIAN BRAND IMAGE. Seriously Yamaha has been hopelessly been trying to ape bajaj and HH and honda and were till recently making less than 125cc bikes.. which were nothing but plain jane, which were not as efficient as HH or bajaj and even if every one bashes bajaj today who would even think of buying a yamaha before 2008 autoexpo? and not to bring out the point of service !! you might think this goes off topic but as i assume a brand is an experience, if you buy a benz you expect the experience of a king not a beggar. as for the people who vote for yamaha just because suddenly they came up with a idea which worked (once as of now) you cant call the brand "youthful".. while bajaj single handedly made every college student worth his age drool over the pulsar.. did anyone even utter yamaha?? i highly doubt that. my question where was yamaha then?? please dont talk about pre historic times of 2stroke or internationally..