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N.O.W. Bikers group organized an all day long "Helmet and Traffic Safety Awareness Campaign" in association with Lucknow Traffic Poilce on 31st May 2010 at 12 prime locations in Lucknow city. The aim was to come face to face with the city road users and inform them how they can take basic care and protection by wearing helmets and seat belts for their own good.

The main target commuters however were the motorcycles/scooter/moped users who are more prone to injuries and fatality in case of an accident. We distributed around 2000 flyers mentioning the importance of the basic protective gear of a rider that is his/her crash helmet.

Starting from 10:00 am in the morning, N.O.W. riders rode and stopped in pre-designated areas in the city marked as "dense" and "dangerous" for 2 wheelers and set up a group camp where daily commuters were stopped or approached with the leaflets and were provided vital information about the helmet and traffic rules. The emphasis was not just to tell everyone how important and life saving it can be to wear a helmet but to make them undertand how equally imporant it is to buy only and only good quality ISI or DOT marked helmets.

This campaign carried out by our lads, without any goveremnt/commercial funding was first of its kind in Lucknow city and we hope that we managed to change the outlook of the commuters towards their own safety to some extent, if not drastically.

A special thanks to DIG, SSP and SI of LUcknow Traffic Police for being so supportive about the whole idea and helping us to execute it successfully and also, to the print and screen media who spreaded the message through their medium.


The flyers we distributed


Map showing 8 out of 12 locations we covered.

Attached Thumbnails

         

         

         

         

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Topic Approved

Excellent Initiative! Congratulations NOW!

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MG

Very good stuff.

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kinshuk.arya

great work guys..... good job......

we need more of such campaigns to increase the awareness.....

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kurtrules

Great initiative. Well done!

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aargee

I'm happy for what you guys have done & how I wish to carry out such an event in Chennai.

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One of the electronic articles released by Times of India

Vroom with a view...

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kirosh_03

Good job! Kudos to all the Nawabs.

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Kriss, ELD, and Wonderboy, you guys will always be remembered.

smoker n doper

A great initiative there. Good to see these awareness programs happening in LUCKNOW.

the hazaratganj pik in which you people are educating a guy in green shirt .... he was in my batchmate in school [CMS].

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kushal09

He was caught without helmet there by a policeman.. nd den he was asking him to talk to a person on a phone call.. so we called him and asked him to wear helmet nd all... Hope he follow it nxt tym.....