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Thread: Harley Davidson's Indian Management Announced.

  1. #1
    Moderator Samarth 619's Avatar
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    Smile Harley Davidson's Indian Management Announced.

    Three months after the official entry, HD India reveals its core members.

    After announcing its arrival in India Harley-Davidson is ready with its core team for an initiation in the Indian market. This new team consists of people like Sanjay Tripathi who has been in the Indian motorcycle industry for quite some time and is well aware of the likes and dislikes of the discerning Indian riders. He has been appointed as the director of Marketing.

    Other experienced members include Rajiv Vohra Director of sales and dealer development, who has worked with Honda Siel earlier. Yogesh Phogat, former BMW India employee, is appointed as the companys director of operations and finally Manish Agarwal who will be handling the financial department of HD India.

    With a team of industry experts HD is surely here to capture the hearts of Indian riders.
    My Comments: I do want HD to succeed despite not much interest in its products. It will be quite tough for them, but only time can tell how tough exactly...
    The biggest issue I personally see, is pricing.

    This article states that Mr. Sanjay Tripathi has joined Harley. I am sure that means he's retiring from Yamaha?

    But a good choice by HD. Mr. Tripathi has been known for his enthusiastic nature, and riding along with journalists on rides and tours. Also, for organizing competitions and events for Present Owners, which is quite rare.
    I'm sure he'll make his presence felt strongly!
    Good luck HD.

  2. #2
    MotoGrapher Sunny's Avatar
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    News Approved

    Interesting!
    Join xBhp On


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    Rusted bluevolt's Avatar
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    Seems like a solid team, but I'm not very confident about how their business will head considering the prices. Under the current tariffs, HD's will be restricted to only the wealthy, and only a small percentage of them will prefer to ride a bike instead of the air-conditioned comfort of their 5 series.

    There will be middle class enthusiasts who will take loans and buy a HD, but that number will be minuscule. As far as I can see, the dealers might burn their fingers trying to sell HD's - the dealer prospect handbook states a liquid asset requirement of 1.4 crores, and I assume the building cost and operating expenses will be much higher than an average car dealership.

    If I were Anoop Prakash, I would also start focussing on opening HD merchandise stores in places like 1) Select city walk, Saket, Delhi 2) Atria and Inorbit mall, Mumbai and 3) Other malls/high streets in Bangalore and Pune. With these stores, HD India might generate equal or higher revenue when compared to selling motorcycles. This is under the assumption that there are 10 HD merchandise stores generating a retail revenue of 15 lakhs a month. Annual turnover of those stores would be a combined INR 18 crores, which translates into 150 bikes at an average selling price of 12 lakhs.

    After all there would be more people interested in buying HD merchandise likes Jackets, belts, caps, boots than buying an actual motorcycle.
    Last edited by bluevolt; 11-07-2009 at 11:06 AM.

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    Rusted rossiter's Avatar
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    Samarth, thanks for the info, but I think you have forgotten to post the news source and/or the link to this.
    "Tough times never last, but tough people do." - Robert Schuller
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    R.I.P Kriss; 15.06.1981 - 11.10.2009 -- You will not be forgotten.

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    Moderator Samarth 619's Avatar
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    Quote Originally Posted by rossiter View Post
    Samarth, thanks for the info, but I think you have forgotten to post the news source and/or the link to this.
    Oh Sorry. After I typed my comments, I just missed it. Here they are:-->

    Harley?s Indian Team Announced (1st post's text is extracted from this link)

    Harley-Davidson announces leadership team for India operations - dnaindia.com
    ...
    Thanks Sunny bhaiya for approving (without source that is).

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    just saw on times drive that the harley range will be priced between 7 to 25 lakhs. what is the roadster comes at 7 lakh how many will go for it

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    Just wondering if we will get to see custom choppers built on the Harley Twin-V platform like most American Choppers, in India also?

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    Rusted gsferrari's Avatar
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    I've interacted with Mr. Tripathy on a couple of occasions and Rossiter has also interacted with him a lot and I think he will agree when I say that HD will benefit greatly from his involvement.

    IIRC the CBU and R15 launches were to his credit. He also kicked off the motorsports activities for Yamaha in India.

    Good guy to have on the team...wishing HD all the best in India.
    Kriss : 15.06.1981 - 11.10.2009
    You will not be forgotten...RIP

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    Quote Originally Posted by Samarth 619 View Post
    My Comments: I do want HD to succeed despite not much interest in its products. It will be quite tough for them, but only time can tell how tough exactly...
    The biggest issue I personally see, is pricing.

    This article states that Mr. Sanjay Tripathi has joined Harley. I am sure that means he's retiring from Yamaha?

    But a good choice by HD. Mr. Tripathi has been known for his enthusiastic nature, and riding along with journalists on rides and tours. Also, for organizing competitions and events for Present Owners, which is quite rare.
    I'm sure he'll make his presence felt strongly!
    Good luck HD.
    From what I knew from some source, Mr. Tripathy was set to move to Audi.... this is news and good news!
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    Rusted raman sriharsha's Avatar
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    hi..
    do mr.sanjay tripathi has a xbhp account..is he on xbhp .......any other way to contact him on net/mail id
    Last edited by raman sriharsha; 11-09-2009 at 05:49 PM.
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