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Thread: Yamaha Ventures into Rural India

  1. #1
    Rusted ketan_r15's Avatar
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    Default Yamaha Ventures into Rural India

    Yamaha Motors has a new marketing strategy to venture into rural India. The company will be making its foray in rural India by introducing several models in affordable price range. "We are very strong in Tier 1 and Tier II cities. Now onwards, our focus will be rural India (Tier III towns). We will launch more models in the affordable price range to dominate the rural market," said India Yamaha Motor's National Business Head Pankaj Dubey.

    According to Dubey, the company has a strong demand coming from the rural market. Its rural sales currently amount to nearly 15 percent of the total sales volume. The rural market amounts to nearly 70 percent of the total bikes sales in India. Yamaha now plans a major initiative to capture a significant market share in this segment.

    Yamaha also plans to appoint new dealers and sub-dealers in Tier III cities and near-by places. It has already launched YBR 110 last month for the rural market and its model Crux sells in good numbers already. "It (standard segment) is one of the the main growth drivers for our company," said Dubey.
    source:cartradeindia

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    News Approved.
    ...in search of that perfect world - My Travel Blog :)

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    Wow thanks for the good news Yamaha
    Sarcasm is my automatic response to stupidity

    Currently Using Gusto |Enfield Bullet 500 | Ecosport Titanium+ Diesel

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    they should redesign the Crux to look similar to the legendary RX

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    once the rural guys find out abt the milege of fz and r15 they will stop buying them
    [SIGPIC][/SIGPIC]

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    Quote Originally Posted by anirudh fz1 View Post
    once the rural guys find out abt the milege of fz and r15 they will stop buying them
    I had a 10 yrs relationship with Crux R (106CC) which had a mileage of 65 - 70Kmpl. And after 10 yrs, i am a proud owner of R15. All the three bikes mentioned are of different segment. Crux R was a city/daily commuter, FZ is a sports Commuter and R15 is sport's bike.

    BTW, IMO, Crux R was the fastest of all the 100 CC out there, plus that bike had no maintenance issue, i don't recollect ever stopping at the garage due to breakdown. Don't know why Crux wasn't praised for it's tough characteristics.
    Last edited by jigar2speed; 05-11-2010 at 02:20 AM.

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    Quote Originally Posted by jigar2speed View Post
    BTW, IMO, Crux R was the fastest of all the 100 CC out there, plus that bike had no maintenance issue, i don't recollect ever stopping at the garage due to breakdown. Don't know why Crux wasn't praised for it's tough characteristics.
    Reliablity is a inherrent charecterisctic of all YAMAHA's their breakdown rate is very low. One must really abuse a YAMAHA really bad for it to break down. I say YAMAHA will suit our rural bhai log a lot with the rought terrain cos of it's build quality.
    "I set out running but I take my time, a friend of the devil is a friend of mine. If I get home before day light, just might get some sleep tonight" - The Grateful Dead.

    The Stable - 2009 Yamaha FZS (Baby Beast) & 2010 YAMAHA YZF R15 (Anjuna Sunset).

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