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Thread: Vespa to Re-Enter Indian Market

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    Rusted ketan_r15's Avatar
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    Default Vespa to Re-Enter Indian Market

    Piaggio is planning to re-enter the Indian market with the launch of its Vespa scooters. It will roll out its 100cc and 150cc scooters including Vespa scooters in India by end of this year. According to the latest official statement from Roberto colaninno (Chairman), the board of directors of Piaggio and Co. SpA, Piaggio is planning to start manufacturing Vespa scooters in India christened as Vespa LX 125.



    Piaggio earlier had a partnership with Bajaj Auto till end of 1971. Its license was not renewed due to government’s erstwhile policies. Later, it entered the market in association with LML Motors but broke up the partnership in 1999 and exited the Indian market. Since 1971 till today Bajaj had ruled the Indian market with its Chetak model with its most popular slogan ‘Hamara Bajaj.’

    Now Piaggio is gearing up to enter the Indian market for the third time as an independent player. In past one decade, Indian scooter market has drastically changed with more preference gearing up for gearless scooters. Bajaj has already declared that it has exited the geared-scooter segment and will concentrate on its bikes. Gearless scooter segment is currently ruled by Honda Activa and geared scooter in India remains untapped.
    source:cartradeindia

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    News Approved.
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    Moderator Samarth 619's Avatar
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    I remember Eterno was stopped by Honda due to sales less than 40,000 per year or so...

    But still, many love the machine and can't find very big faults in it - except for styling maybe.
    It gave good torque, it had good city comfort, and mileage above 55 kmpl was well achievable.


    These scooters with better styling, and good overall package might be accepted.... or maybe not?
    Guys, what do you all think?
    Last edited by Samarth 619; 06-10-2010 at 02:48 PM. Reason: It was "per year" ... Thanks Xenologik

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    Quote Originally Posted by Samarth 619 View Post
    I remember Eterno was stopped by Honda due to sales less than 40,000 per month or so...

    But still, many love the machine and can't find very big faults in it - except for styling maybe.
    It gave good torque, it had good city comfort, and mileage above 55 kmpl was well achievable.


    These scooters with better styling, and good overall package might be accepted.... or maybe not?
    Guys, what do you all think?
    dude 40,000 a month or an year ?

    Well the eterno was popular cause unlike other rattling lml scooters its gears, acceleration, fuel eff., brakes were much better. If piaggio is able to come out with a scooter that gives great FE along with a comfortable ride people would buy it. Geared scooter still won't be as popular as gearless for the sheer comfort that gearless provide in the city..
    A man's testosterone level is directly proportional to bhp that he's using on his motorcycle.

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    Vespa is the inventor of scooters. Vespa can play this emotional card as well when it launches its models in India. The current Vespa models have a very "classy, retro yet modern" appeal.

    Vespa can definitely try to tap a niche base of customers looking for a "classic, retro yet modern" scooter.
    It can be the 2 wheeler equivalent of the modern VW Beetle or the Fiat 500.

    Geared scooters are no longer the craze anymore. Moreover the current Vespa scooters feature "CVT' mechanism.
    Fuel efficiency can be as what the current automatic scooters deliver.

    But yes, the key would be the pricing. It should not be priced sky high for India.



    Last edited by payeng; 06-09-2010 at 05:17 PM.

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    LML vespa name had alreay had ....a reasonable reputation..... and customer base........as well as fan following......in the people who are young at heart and those who wanted a scooter more advanced and sophisticated than "hamara bajaj" and also those who wanted good acceleration and top end.....

    if only vespa can come up with a nice overall package.....with good pricing...

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    If Vespa sells, it is not because of either performance or fuel efficiency. It will only be for styling and the retro aspect. I wonder how many takers there will be for that in our country! I have grave misgivings about this venture!
    The Wheel was a great invention; Two Wheels with a Motor in between was even better!


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    Quote Originally Posted by princesirohi View Post
    LML vespa name had alreay had ....a reasonable reputation..... and customer base........as well as fan following......in the people who are young at heart and those who wanted a scooter more advanced and sophisticated than "hamara bajaj" and also those who wanted good acceleration and top end.....

    if only vespa can come up with a nice overall package.....with good pricing...
    Hamara Bajaj (Chetak Scooter) died a natural death long long time ago.
    Its the times of the "Activa" that we live in now.



    Quote Originally Posted by ken cool View Post
    If Vespa sells, it is not because of either performance or fuel efficiency. It will only be for styling and the retro aspect.

    I wonder how many takers there will be for that in our country! I have grave misgivings about this venture!

    The only 2 wheeler that sells in India due to it "retro" appeal are the Royal Enfield Bullets (the Thunder bird not included), the Classic 350/500 surprisingly seems to have a Long (7-8 months) waiting list, just to book the bike..!!

    It might definitely be a niche, but probably its interesting enough to explore.
    Another "Activa" clone will only create clutter to the exisiting scooter market.



    Last edited by payeng; 06-09-2010 at 06:17 PM.

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    Quote Originally Posted by payeng View Post

    It might definitely be a niche, but its worth exploring.

    Any venture is worth exploring provided it is a profitable one!
    The Wheel was a great invention; Two Wheels with a Motor in between was even better!


    BMW Motorrad Days 2011

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    Rusted payeng's Avatar
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    Quote Originally Posted by ken cool View Post
    Any venture is worth exploring provided it is a profitable one!
    True, but maybe with proper pricing, it might not be bad idea.

    I had learnt to ride a two wheeler on my dad's chetak. Maybe I can gift him a vespa . Moreover those Vespa scoots look kinda classy actually.




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