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Thread: Motorcycle safety campaign aimed at car drivers

  1. #1
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    Default Motorcycle safety campaign aimed at car drivers

    Lancashire’s County Council Road Safety Group, in partnership with the Lancashire Police, have launched the ‘Reflections’ motorcycle safety campaign, which includes giving car drivers advice and training to help keep motorcyclists safe.

    The scheme, running from June to the end of November, acknowledges the fact that car drivers can do their part to increase motorcycle safety, with campaign posters aimed at car drivers stating that ‘62% of motorcycle crashes are not caused by the biker’.

    There are also radio adverts, publicising the campaign, aimed at drivers and bikers, as well as posters and leaflets.

    The scheme is also offering free assessments to bikers to improve their riding, as well as offering ‘Drive On’ sessions for car drivers who would like to refresh their skills.

    Alan Fisher, Deputy Road Safety Group Manager said, “We would like all motorcyclists to get the most out of riding on our scenic roads and hope we can help them be safer doing so.

    "The assessment does not involve a test, just friendly advice from one of our approved riding instructors.”

    Source: Motorcycle safety campaign aimed at car drivers - | Motorcycle News | Bike News | Motorbike Videos | MCN

  2. #2
    MotoGrapher Sunny's Avatar
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    CommuTOURer satyenpoojary's Avatar
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    Neat! and look where we are!
    Psst; Try doing a YouTube search on some of the TVC campaigns in UK...
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    thats an innovative initiative i must say... but i doubt the possibility to emulating such things in India....

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    Not totally OT, but this Sussex Safe Road Campaign done by a student in a London studio with in 2 days of shooting is simply brilliant. Will show it to my dad, who doesn't like wearing seat belts.

    www.motorcykle.in - The lighter side of motorcycling

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