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Thread: Honda to lose motorcycle race

  1. #1
    Official xBhp NewsMonger
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    Default Honda to lose motorcycle race

    Honda Motorcycle and Scooter India (HMSI) may lose market share to competitors like Hero Honda and Bajaj Auto in the domestic two-wheeler market in this financial year, as it struggles to meet surging demand, a top official said.

    “Because of the production constraints, we are losing market share and even the Indian market is growing faster than expected,” said Shinji Aoyama, president and chief executive officer of HMSI, the wholly owned subsidiary of Japan’s Honda. The domestic two-wheeler market grew by over 26 per cent while HMSI grew slower at a tad over 19 per cent year-on-year (y-o-y) according to data from the society of Indian automobile manufacturers.

    The Indian subsidiary of Honda Motorcycles had a 12.7 per cent market share in the domestic two-wheeler space in 2009-10. Affiliate Hero Honda, which is 26 per cent owned by Honda Motor Company is the market leader in India with over 46 per cent share of the two-wheeler market. Due to sudden surge in demand for scooters and motorcycles post rebound in the economy, HMSI produced 12.78 lakh units up 19.3 per cent y-o-y. This was almost 28,000 more than the production target for 2009-10. Despite this sales are failing to keep pace with the demand from customers for its bikes such as Unicorn and scooters such as Activa.

    The company said it has a waiting period ranging from more than one month to three months on its popular models. Prospective customers have a waiting period of two-three months between booking and delivery for the country’s most popular ungeared scooter Honda Activa. For Honda Shine and Honda CB Unicorn motorcycles, the wait period is over one to two months in some parts of India.

    “The demand for all these three models is high in the western and southern part of the country, which is leading to a demand supply gap,” said Aoyama. Abdul Majeed, auto practice, leader, PwC India said, “More the waiting period, more the company is likely to lose customers.”

    In the present financial year, analysts forecast the two-wheeler market to accelerate its growth to 30 per cent y-o-y. “Even after adding one assembly line at Manesar in Haryana, which will up our capacity to 16 lakh units per year, we would not be able to meet the full growth in demand,” said Aoyama.

    Customers in India, who are spoilt by the multitude of choice available in the market, are unlikely to wait months before a Honda product to be delivered, said industry experts. As a result they forecast that Hero Honda and Bajaj Auto the current leaders in the two wheeler market in India would take away market share from HMSI as they have invested in significant capacity to cater to the growing market, said analysts. Majeed also said that HMSI tended to flag its existing model line-up rather than constantly refreshing models which some of its competitors do. Angel Brok*ing, auto analyst, Vaishali Jajoo said, “Bajaj Auto is poised to win back some of its lost market share over the next couple of years, with multiple new launches in the motorcycle segment.”

    “HMSI continued with well performing models like Unicorn and Shine for a longer period. Whereas, customers always look for a product to be improved on the key parameters of better fuel efficiency, comfort and style. This is where Hero Honda, Bajaj Auto and TVS score,” added Majeed.

    “HMSI focus is also on 125cc and above models. But the majority of volumes come from below 125cc-powered motorcycles. So HMSI should focus on that segment as well in addition to expanding its dealer network across the country, especially in rural areas,” he said. HMSI is now investing Rs 500 crore to set up a second factory at Tapukara in Rajasthan. The new plant is scheduled to become operational in the second half of 2011 with annual production capacity of six lakh units.

    Source: Honda to lose motorcycle race | mydigitalfc.com

  2. #2
    Super Moderator sunilg's Avatar
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    News approved!
    (Been There Done That) x 3.25

  3. #3
    Rookie Choto Cheeta's Avatar
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    yeah.. learn (Honda) guys.. Indian are buying bigger bikes [:P], the time came and its going away from you guys (honda).. Give is a good 200+cc product [:P]... Let it be tourer segment of racer (ummmmm) [], what ever.. really not happy with ZMR, need some thing to carry the success of ZMA []

  4. #4
    The D.I.Y Devil deville_56's Avatar
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    Waiting period for Activa and Unicorn in Trivandrum was 6-7 months last November. I've booked for a Dio under 45 days max assurance and was made to wait for 3 months and didn't get one. Other brands except HH was available for next day delivery.

  5. #5
    Rusted whizzkid_ram's Avatar
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    ^^^
    Only Activa is on demand or all the HMSI rides? But, booked my Dio on 4 June 2010 & got the delivery on 24th June 2010..Here is the post ...
    http://www.xbhp.com/talkies/449015-post112.html
    B o D a C i O u S

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    Grand Southern Raid | Munnar | Yercaud | Ootacamund

    The increase in performance is directly proportional to the size of the hole in your pocket :D

  6. #6
    Rusted raman sriharsha's Avatar
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    IN ORISSA ACTIVA ,AVIATOR,,UNI HAVE THE MAX DEMAND ..mY UNCLE BOOKED HIS ACTIVA ON 2009 DEC AND GOT IT MARCH LAST WEEK 2010
    [SIGPIC][/SIGPIC]
    2005-06 @ activa n ambition
    2006-09 @ ambition
    2010... @ yamaha R-15, new ACTIVA
    2015:-R15(V1),Iron 883,Activa

    biker REDEfined

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    Rusted nand15's Avatar
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    Is that the case really ? i mean three months for the activa ??? , here in bangalore we get it in days ... i think i got it in 3 days or so ...
    People ask me , why are you cribbing about the BHP ? to them I say "MORE is never ENOUGH" xbhp.com

    FZ16 headlight assembly with projector and angel eye for sale .

    My first ever trip log ... http://www.xbhp.com/talkies/tourer/1...gh-clouds.html

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