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Thread: Hero MotoCorp prices 'Impulse' at Rs 66,800

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    Rusted L.P.'s Avatar
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    Default Hero MotoCorp prices 'Impulse' at Rs 66,800

    Spotted Hero Moto Corp - IMPULSE









    The tail:







    NEW DELHI: The country's largest two-wheeler maker Hero MotoCorp on Monday said it will soon start selling the first 'Hero' branded bike to be launched after the break-up of Hero Honda last year -- Impulse -- in the Indian market at Rs 66,800 (ex-Delhi showroom).

    The company is positioning the new 150-cc bike as a dual purpose bike that can be used for both normal commuting as well as off-road adventure. It is using the ongoing India-England cricket series as a platform to promote the new bike.

    "The Impulse is the first bike from us which will be sold only under the Hero brand. We have already started dispatches and it will soon be available at showrooms in metros and Tier-I cities," Hero MotoCorp Senior Vice-President (Marketing and Sales) Anil Dua told PTI.

    While announcing the new brand identity of the company in August this year in London, the company had introduced the bike 'Impulse' and a 110-cc scooter, 'Maestro', to be sold under the Hero brand.

    "As per our agreement with Honda, this bike is with the support of their technology and we are not selling it under the Hero Honda brand," Dua said.

    On the pricing front, he said: "Considering the dual purpose of the bike and the features it has, this comes at a slight premium compared to other normal 150-cc bikes."

    Hero MotoCorp's other 150-cc bikes include the Achiever, CBZ Extreme and Hunk, which are priced between Rs 55,925 and Rs 65,215 (ex-showroom Delhi).

    Dua said Hero MotoCorp is trying to create a new segment in the market with the Impulse. "We are not positioning this as a niche segment bike. We are targeting all the typical 150-cc bikers who have a desire to do off-road activities with their motorcycles."

    Initially, the company will target metros and Tier-I cities in the first phase and then gradually reach out other smaller cities and towns for the new model, Dua said.

    To promote the Impulse, the firm, which is one of the sponsors of the ongoing India-England cricket series, is giving away the bike to a player who excels with both bat and ball in a match.

    "The idea is to bring out the dual purpose of the bike," he said, adding that the company would also conduct test rides in different cities.

    "We are not looking at this bike as a niche product, but trying to have an extensive market reach," he said.

    Source: http://economictimes.indiatimes.com/...w/10387963.cms
    Last edited by sunilg; 10-17-2011 at 09:10 PM.
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    News approved
    Happiness is finding you have another Gear left....

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    Thanks Noor, that was real Quick!!
    " Nothing Z Forever,Except D Change "

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    Thumbs up

    bike's looking really nice but saree guard is an eye sore
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    The bike is looking pretty good in the pics. Wonder how it looks in the flesh. Any news of price and other specs??
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    Good Pics Nitin. Any image covering the full bike?

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    Quote Originally Posted by 111diablo111 View Post
    bike's looking really nice but saree guard is an eye sore

    Common dear... Its once again India ! Tradition!

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    Quote Originally Posted by 111diablo111 View Post
    bike's looking really nice but saree guard is an eye sore
    Quote Originally Posted by arunteche View Post
    Common dear... Its once again India ! Tradition!


    Quote Originally Posted by The Monk View Post
    The bike is looking pretty good in the pics. Wonder how it looks in the flesh. Any news of price and other specs??
    Nope, More pics in the link.

    Quote Originally Posted by Ananth View Post
    Good Pics Nitin. Any image covering the full bike?
    Hey Ananth, Thanks, Long time haven't talked .

    While I was taking pics, a man came running, and said: "Ae Bahiya, Film Banana manaa hai"

    So All i have are here: https://www.facebook.com/NitinGuptaPhotoworks
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    Default Quality first

    Gr8 wrk dude, Thks for bringing in such an early pics. giving more expectation for the bike coming on road soon......



    Hope as they have again a complete honda bike coming in as HERO dey show us some better quality and fitment on these upcomomg products.

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    Quote Originally Posted by arunteche View Post
    Common dear... Its once again India ! Tradition!
    but why will we need a saree guard on a vehicle which we might use for offroading most of the times..seriously lol on these kind of rules
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