News Approved

the last part puts to rest the other rumour in news section that bajaj is going to launch a scooter soon.

Notice the words "anytime soon". It WILL come. They cannot keep ignoring the scooter market forever. And the word "distracting" indirectly implies that current priority is to modernize the Pulsar and Discover lineup. So maybe AFTER that, we could see one of those engines plonked into a scooter.

I do not think bringing scooters will be a distracting strategy. If thats true why Bajaj is into three wheelers and why are they so desperate to get into four wheelers through RE-60. Do they not involve moving resources and time away from Motorcycle planning?

In my view the real concern for Bajaj is if they have to move to scooters then even that should be earning good margins as they earn on bikes and threewheelers which is the famous 20% EBITA which Rajeev Bajaj always talk about. with current competition in scooters market it will be difficult for bajaj to make a dent or gain market share with good premium like pulsars or discovers. So they have to bring out a performance oriented scoot which is very different from exisiting lot of cummuting scooters. So i think they are busy in designing such a product which is very different from current ones and will be able to justify the premium with its features, styling and perfomance.

Even Hormazd has the same to say about the upcoming new Bajaj Scooter and specifically says not to believe any reports to the contrary. So i feel Mr Bajaj will keep saying these words until they comeup with the right product which meets the expectations.

Read What hormazd has to say here.

Autocar site : "We’ve heard Rajiv Bajaj state that the company may explore and ride down this route again, as and when it decides the time is ripe. That’s happened now, for we can share confirmed news that Bajaj are burning the midnight-oil developing an all-new, exciting automatic scooter for India. "

Hormazd Tweet : Big Scoop! Bajaj to get back into scooter market don't believe reports to the contrary.

Only time will tell whats going to happen. But as someone said in this thread Bajaj cannot stay away from scoots for a long time when this is the only segment which is showing a good growth.

To add how Bajaj decides on prototypes and new products : "Even in the development stage, it is believed that for instance if a prototype of a particular model didn't meet the operating margin or performance criteria, it would be considered as a no go." Source : Equity Master

Launching Scooters is no big deal but making them Successful Is, specially when every one has choice from brands Like Honda,Yamaha & SUZUKI

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