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Thread: Bajaj Auto gets lackluster response for Boxer 150cc

  1. #11
    Rusted princesirohi's Avatar
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    first of all, whether or not the target audience visit company website...all the products must be listed on company official website.

    secondly there should be some amount of publicity for a new product, otherwise how will public come to know about it, even word of mouth has to start somewhere.

    third, BAL can even make the bike better by slightly reducing the price and slightly detuning it to give more mileage and also if possible ample amount of torque should be available at low and mid range. and make it as sturdy as possible.

  2. #12
    Moderator Samarth 619's Avatar
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    Totally agree with all what Prince & JK said. The Website should have a description of all products no matter what kind they are.

    And Even 12~bhp is quite high for rurals. 10~ bhp is more like it. Precisely, they should make it more like a 150cc Enfield: good mileage & big torque from low down, (no disrespect to RE).

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    Rusted Satyamzma's Avatar
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    Yes if they are showing Platina 100cc then why not Boxer how much web space it will require??
    Don't Honk Unnecessarily

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    I think roping in people like sushil kumar(olympic bronze medal winner) is a good idea for this product...
    Apache 180

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    How many rural Indians (People living in small towns < 25k population) we know, made their buying decision based on website data or comparison??? I bet 90% or more even don't uses the internet for the purpose either. Then its no use to say, Bajaj doesn't promote it on web... Its something like selling a yacht at Rajasthan...

    But Bajaj made serious mistake by not advertise it in Print or TV media... People really don't know, whether this bike exist or not... No name in paper or TV... Even largest selling soap, Lifebuoy need ads. to sell...

    Somebody said, Showroom having display of this bike... But friends, most of us goes to showroom with a certain product in our mind. After all purchasing a bike still a big investment for rural customers. If a rural buyer goes to showroom with thought of Discover or Platina, he will not easily changes his mind merely seeing a new bike on stand. After all pendulum will certainly shifts to tried & tested Discover than unknown Boxer.... My personal feelings...

    This bike was "soft launched" in my native district, Jalgaon, Maharashtra something 4/5 months ago... But most of people around me dont know about this...

    Change the marketing strategy Bajaj, Make the ads in Print media... & let the people know about it... Boxer deserves better response at the end!

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    Bajaj Boxer I think is the bike that they have been making for the African markets and are only testing waters in India to see if they can plonk in a 150cc engine to attract more customers who would otherwise buy the Hero Splendor or Dawn and these are 100cc motorcycles. They are not sure of the strategy it seems and that is why they have not put up the product details on their website. If the bike does not get acceptance they will let it die quietly without people coming to know that it was even launched in the first place.

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    Rusted payeng's Avatar
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    Quote Originally Posted by sadsack View Post
    Bajaj Boxer I think is the bike that they have been making for the African markets...
    Right.. in markets like Nigeria (that is one of the biggest motorcycle markets in Africa), the Boxer name has been there for a few years and already a popular name.


    Quote Originally Posted by Satyamzma View Post
    Yes if they are showing Platina 100cc then why not Boxer how much web space it will require??
    About the website presence:

    Even TVS doesn't have the Max 4R on its Official India website. It's not a matter of webspace but will having a site make ny difference to proucts like the Max 4R or Boxer BM150?




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    I went to buy the Boxer 150 in Jammu, and the showroom had no idea that such a bike even existed. And, despite requesting them to check on their website or directly with guys at Bajaj, the flatly refused to even do that, instead they kept trying to the sell Platina, Discover, etc.
    Then I went to the TVS showroom for Max, they had the bike on display and for test drive, were very helpful and had all the details with them.
    I wanted these models specifically for my site in a village. You all can guess which bike I bought.

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    As most of you pointed out, the marketing should have been a bit more vigorous. and i don't think that bajaj is ashamed of the boxer, if it was then it would have not released the bike in the first place...

    And who said that the people living in rural areas don't care about the styling of a bike, and look at only fuel efficiency??? its becoming the opposite these days... i recently visited a rural village in andhra, and i saw lots of PULSAR 150s (the new stickered ones) roaming around the city... i even saw 4 - 5 Apache RTR 160s and one RTR 180 (pearl white with ABS) being ridden by a 40 year old.. now, what does this say??? due to the extensive marketing strategy of RTRs and PULSARS... even rural guys are being tempted to buy them... so its not like there's no market for pulsars or other big bikes...

    in another 2 years we can start expecting above 200cc bikes circling around villages..
    Every BIKE has a lot of speed in it. The trick is getting the speed out of it.


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    Bajaj Discontinued P220 S Model !!!
    Don't Honk Unnecessarily

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