Triumph Motorcycles has launched the all-new Trident 660 in India today at INR 6.95 lac (ex-showroom). The Trident marks the British marquee’s venture into the middleweight roadster segment. The roadster is powered by Triumph’s signature triple-cylinder engine.

Launched globally in October 2020, the Trident has been one of the most anticipated motorcycles from the British motorcycle maker, especially for the Indian market. Featuring a 660cc engine with a peak power of [email protected],250 rpm and a torque of 64 [email protected], the Trident’s triple engine has been designed to combine low down and mid-range of a twin, with the top-end performance of a four-cylinder engine, to deliver a major performance advantage with the best of all worlds.

Speaking on the launch, Mr Shoeb Farooq, Business Head - Triumph Motorcycles India said: “We’re excited to bring the Trident 660 in the country as it marks our entry into the premium middleweight roadster category in India. The Trident is the latest addition to Triumph’s roadster portfolio in India, taking the count to four - Street Triple RS, Street Triple R, The Speed Triple 1200RS and the Trident 660. The response to the Trident has been overwhelming, as we’ve had 125+ bookings even before the price announcement. We are confident that Trident will set new benchmarks in the segment and increase the reach and range of Triumph in India. With the Trident, Triumph now offers 16 motorcycles across the entire range in India, offering motorcycles across varied riding styles and segments.”

Adding further, he said: “This all-new roadster with its incredibly competitive introductory pricing coupled with low cost of ownership and an easy EMI option of 9999/- will open gates for more new-age riders to enter the Triumph brand ownership. The encouraging number of pre-bookings is a testimony to how well received the brand and the motorcycle is in India. Our next step is to begin the seamless delivery of the Trident to customers and our dealerships are completely prepared to handle the expected footfall and increased inquiries. With the slew of motorcycles we’ve launched this year and one’s that are in the pipeline, we’re confident that Triumph will further strengthen its already strong position in the premium motorcycle industry in India.”

The Trident 660 is an amalgamation of unique triple engine performance, minimal design, class-leading technology, and nimble handling. It has a host of technical features like Bluetooth connectivity, turn-by-turn navigation, ride by wire, switch cube GoPro control and more than 45 accessories for riders to customize their Trident according to their liking. The Trident will be available in India in four colour options.

The bike also has an unbeatable low cost of ownership and service costs – a 2-year unlimited mileage warranty and class-leading 16,000km service interval; Trident 660’s service interval is between 25% and 65% higher than the main competitors in the middle-weight roadster category across the globe.

Triumph launched the Trident in India at INR 6,95,000 and to make ownership easier, has also launched a special finance scheme of an EMI of INR 9,999/-. The motorcycle will be available in the following colours

The Trident will be available in four colour schemes.


Arguably the most sophisticated scheme combining Silver Ice and Diablo Red bodywork with a bold graphic Triumph logo on the tank


The darkest looking of all colour schemes; with a bold graphic Triumph logo on the tank


White bodywork enriched with Diablo Red lines and Jet Black decals


Black bodywork, enriched with Diablo Red and Aluminium Silver decals.

Full specifications: