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TVS launches TVS ‘Built To Order’ platform, now get a factory customized Apache RR310

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  • TVS launches TVS ‘Built To Order’ platform, now get a factory customized Apache RR310

    TVS Motor today launched their ambitious TVS ‘Built To Order’ (BTO) platform, which will enable them to provide factory customized/personalized two wheeler to their customers where they will be able to customise and personalize their vehicles online before the purchase and it will be built by TVS at their factory at a cost over and above the price of the base vehicle.


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    And the first motorcycle to to be offered under this platform will be their flagship, the TVS Apache RR310 and the customer can choose from pre-set kits, graphic options, alloy wheel colour options, and personalized race numbers. The kits, namely, Dynamic and Race, offer an array of features that further accentuate performance and styling as per customers' usage and needs. TVS says that this BTO platform will be expanded to accommodate more products from their portfolio in the near future as well.

    The Dynamic kit includes fully adjustable front and rear suspension that offers multi-level adjustment of preload, rebound and compression damping. This allows the customers to adjust the suspension as per their riding style or given road conditions.

    And, the Race kit consists of a more aggressive and tucked in handlebar; rear set raised footrest, and knurled footpegs, that allows for a higher lean angle on the corners and better straight-line stability. This kit also comes with an anti-rust brass coated drive chain to accentuate the style of the motorcycle.

    The customers can place their ‘Built To Order’ order either via the TVS ARIVE app or visit the web configurator. They will get to choose between performance kits, colour options, and black or red alloy wheels for the Titanium Black colour. They also get the option to personalise their bike with a unique race number, available as a graphic on the visor. In addition to this, TVS Motor Company is offering a special ‘Race Replica’ graphic inspired by the TVS Racing OMC race machines.

    The price of the customised motorcycle will be updated as per the items added to the customization. The customers will also get an option to choose their nearest TVS premium dealership for the delivery of the vehicle and will be able to track the process from ordering to its delivery. The app can be downloaded on Google Playstore and Apple App Store for iOS.

    Apart from the customization options, the existing TVS Apache RR 310s will now get a equipped with upgraded exhaust with racier exhaust note that also offers improved lean angle, along with a new wave bite key. The instrument cluster has also been updated with a host of new features like Digidocs that gives riders an option to store important documents like licenses, RC cards on the cluster via the TVS Connect app. The cluster will also feature a dynamic engine rev limit indicator, day trip meter and over speed indicator.

    Existing TVS Apache RR 310 customers can also avail some of these features as accessories, namely the race handlebar, race footrest, race footpeg, and new cluster features in the form of software updates, which can be retrofitted to their motorcycles. Customers can purchase these accessories from the TVS Motor Company Shop (Merchandise and Accessories e-commerce website).

    Commenting on the launch, Mr. Meghashyam Dighole, Head - (Marketing) Premium Motorcycles, TVS Motor Company, said, “We are delighted to announce the launch of the new business vertical, the TVS ‘Built To Order’ (BTO), our first factory Customise-Personalise platform. Each customer has a unique riding style and expression. This platform empowers our customers to customise and personalise their machines as per their requirements.

    Making its foray with the super-premium TVS Apache RR 310 BTO, vehicles will be customised and built directly at the factory. Additionally, to celebrate four decades of racing pedigree, TVS Motor is offering a special ‘Race Replica’ graphic inspired by the TVS Racing OMC race machines for the enthusiasts.”





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