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Thread: 3 Years down the line, Harley's just "started" -Anoop Prakash.

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    Moderator Samarth 619's Avatar
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    Thumbs up 3 Years down the line, Harley's just "started" -Anoop Prakash.

    3 Years down the line, Harley's just "started" -Anoop Prakash.


    “We are still trying to understand the dynamics of the market and these are early days yet. The greater gift is customer feedback that helps us understand how our bikes are perceived and used.” This is what Mr Anoop Prakash, Managing Director of Harley-Davidson India, has to say about the American motorcycle maker's three-year journey in the subcontinent. It has 15 models on offer ranging from Rs 5.6 lakh for the Superlow right up to Rs 35.45 lakh for the Ultra Classic Electra Glide.



    More than the sales numbers, what intrigues Mr Prakash is the fact that customers in India are riding their Harley bikes three times a week. “Typically, we would have expected Sunday rides in groups. We are also seeing a positive response in upcountry markets where Harley is not even present,” he says.

    It is this “sense of enthusiasm” in the market that continues to surprise the company. The next task on hand is to reach out to the younger segment even though they are not today's buyers. “We know they have the enthusiasm for riding motorcycles and are getting them to understand what Harley is all about,” Mr Prakash says.

    CATCHING THEM YOUNG

    This is where events like the Harley Rock Riders give these youngsters an opportunity to experience rock music and motorcycles. Harley now plans to have some test rides integrated with the event.

    The core age profile of the Harley customer in India is 35-45 years. According to Mr Prakash, most people tend to think that this is an exclusive club consisting of the rich and famous. In reality, these are self-made professionals who have two cars in the garage but buy a Harley for themselves.

    “India is about these self-made people and it requires physical confidence to ride a rugged Harley,” he says.

    In the coming years, the company believes the typical age profile will come down as younger people access the brand, thanks to easier financing options. “We want people to realise their dreams. Youngsters understand what Harley is all about and it is our responsibility to help them experience the brand,” Mr Prakash says.

    India was, incidentally, the first market in Harley-Davidson's history to kick off with a subsidiary from Day 1. “It was not a distributor driving our initial revenue model before we decided to invest. We were categorical about what we wanted to do and are here for the long haul,” Mr Prakash reiterates.

    He is as upbeat about the Indian auto-component industry and its “phenomenal quality” levels. “These people are doing some high level work across the world. Anyone who sources globally will obviously look at options like India which is cost-competitive,” he says.

    Harley worldwide is expanding its market reach and trying to open more dealerships in non-US markets (last year saw international dealers outnumber US dealers). However, it is not as if countries like India and China will take over the top spot in a hurry. “We have a long tradition of manufacturing in the US and I do not see this changing in a big way,” Mr Prakash says.


    ---
    Source: Business Line : Companies News : Harley still weaving into the Indian traffic

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    MG
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    My photography page: Gourab Das Photography

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    Simply awesome!!!
    Its this kind of approach that will help the company in the long run. Though not a big fan of the Harley's, but if they keep this attitude going; it would be hard to say but I might someday want to buy a Harley.
    Rather than running the race (read sales), they seem to starting a race of their own.

    @Samarth 619 :
    I guess you could add Mr. Anoop Prakash as one more icon in your avatar pic.
    [SIGPIC][/SIGPIC]

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    Build some new age interpretations of Harley-Davidson like the V-rod and young generation will definitely go for it.

    The new ipod generation wants techno gadgetry, something like Vmax [led display] and Intruder have. A futuristic Harley cruiser would be right out of a sci-fi novel.

    And I will go for it. Will have it alongside my sbk.

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    3years to start is a helluva lot.

    Y'know it is in times like these that the kick lever and the choke come in handy.

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    I think Harley is only company in India which is dirt serious about their business and customer relationship. Their commitment reflects in every thing they do, from organizing ride/show to answering customer needs. The culture and heritage Harley holds is one of the strongest and it's shared and experienced by all its buyers. Thats why they sell super over-expensive stuff without a fuzz. You will be surprise to know the amount of money Haley makes on merchandising in India, something other companies should look into, but i doubt any other motorcycling company would be able to create such "attachment" for its brand as a whole and not just for its bikes.
    www.motorcykle.in - The lighter side of motorcycling

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    Harley Davidson is doing so much for its customers, that sometimes I wish they made sportsbikes. Buell is not their unit anymore.
    But actually, whether we'll love a sportsbike more than a Cruiser or vice versa, can't be said unless we test ride both each.


    @ asif: Yeah, maybe sometime in the future...

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    HD seems damn serious about business ...good.

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    miss my bullet
    If you not living close to the edge ...... your taking up too much space

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