Since '02 xBhp is different things to different people. From a close knit national community of bikers to India's only motorcycling lifestyle magazine and a place to make like-minded biker friends. Join us

WE DESIGN ON

Lenovo ThinkPad
Magazine
Castrol Power 1

Avoid staying around those big vehicles.

Our Partners

User Tag List

Page 2 of 2 FirstFirst 12
Results 11 to 14 of 14

Thread: Harley Davidson targets ten-fold jump in India sales by 2016.

  1. #11
    Rusted Satellite.kid's Avatar
    Join Date
    Apr 2009
    Posts
    913
    Mentioned
    16 Post(s)
    Tagged
    0 Thread(s)

    Default

    Desirability is an interesting feeling! A person would want certain manufacturers to produce something that he/she can buy and maintain and not burn a hole in their pocket, but for some other manufacturers he wouldn't really care at the same time. Try to look at it from the company's point of view also sometimes, the guy says that all their models are global models and they will not design/create any motorcycle for a particular market like our's. And it's pretty fine if they work like this, it helps in maintaining a certain standard for their motorcycle line up. Due to this philosophy of Harley, we should also understand what type of market they are targeting in India. Unlike the jap 4, they aren't here to please maximum number of people while also selling niche motorcycles, Harley is only interested in maintaining and targeting specific clientele. And this is absolutely fine as, repeating again, they are much more than just a motorcycle company. A person buys a Harley and becomes a part of a heritage. And this is not trash talk. Companies like Harley, Ducati and MV have among the most desirable motorcycles because they stand out from their contemporaries and have that oomph factor that is missing in companies that make similar type of motorcycles. May be we can conclude that to maintain that oomph, that exclusivity and uniqueness they just can't go below a certain line. Well may be they can, may be they cannot. But the thing is, they will not! And that is perfectly fine by me.
    Last edited by Satellite.kid; 05-18-2012 at 06:20 PM.
    The Chronicles of Motorcycling - The Man, The Machine and The Road

  2. #12
    Rusted srini's Avatar
    Join Date
    Jul 2009
    Location
    Bangalore
    Posts
    1,109
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Default

    Exclusivity is a hard thing to come by these days, and if a brand wants to maintain a niche customer base, it needs to do what it needs to do. The desirability quotient is sustained and that is what works for them. Im totally against such brands launching smaller versions ending up diluting the brand value
    It all begins with a thumb-start -- Oh, wait, I forgot the kill-switch

  3. #13
    Rookie
    Join Date
    Jun 2012
    Location
    New Delhi
    Posts
    4
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    Totally agree with Srini. Every brand has a certain value and to take risk with the brand value for numbers is not good for a company like Harley. Its a premium brand and should remain one.

  4. #14
    Moderator Samarth 619's Avatar
    Join Date
    Sep 2008
    Location
    Rajasthan
    Posts
    4,872
    Blog Entries
    4
    Mentioned
    43 Post(s)
    Tagged
    0 Thread(s)

    Default

    Harley Davidson to setup manufacturing plant in India



    NEW DELHI: The road starts here, it never ends, is one of Harley Davidson's memorable slogans that is immensely apt for the American bikemaker's plans for the Indian market. After a fairly successful period of selling assembled bikes, the cult bikemaker now plans to set up a manufacturing plant in India with the aim of making its expensive superbikes more accessible to consumers by localising production.

    The company sold 716 bikes in the last fiscal and averaging around 100 units per month this year, but it is facing increasing competition from new entrants such as BMW, Kawasaki, KTM and Hyosung. Cheaper superbikes in the market such as the Hyosung GT250R, priced at Rs 2.75 lakh (ex-showroom, Delhi), and Kawasaki Ninja 250 and Honda CBR250R - also in similar price band - have been eating into Harley's volumes in the entry-level superbike segment.

    According to key officials in the company, who spoke on the condition of anonymity, a Harley Davidson team from the US has been doing rounds of preliminary assessment and scouting around for the right location for a manufacturing facility in India. "These initiatives are at a very early stage. The new plant has been planned as the Indian market has shown explosive growth in superbikes in the past few years, albeit on a comparatively smaller base," an official said.

    Harley has a completely knocked-down (CKD) assembly plant at Bawal in Haryana, about 100 km from New Delhi. India is the only country after Brazil where Harley has a CKD unit for assembling kits supplied from the US. Assembling bikes has helped the hot-rod maker circumvent high import tariffs and lower prices on its motorcycles in India by an estimated 20-25 per cent in 2011. The Harley range starts from Rs 5.60 lakh with the superlow model and goes up to Rs 35.45 lakh for the Ultra Classic Electra Glide marquee brand.

    Now, the company is planning to go for localisation for entry-level models that will allow it to compete with Japanese and European bikemakers who also have lined up similar plans. A new plant will enable Harley to expand its presence in the world's second-largest motorcycle market.

    A Harley Davidson executive in India did not confirm the plans. "We currently do not have plans to set up another plant in India. As part of its global growth strategy, Harley-Davidson is highly focused on the ramp-up of CKD operations in India as it allows us to improve our market responsiveness and production flexibility while reducing the tariff burden," Sanjay Tripathi marketing director of the company said.


    Source: Harley Davidson to setup manufacturing plant in India - The Economic Times

Page 2 of 2 FirstFirst 12

Similar Threads

  1. Replies: 24
    Last Post: 02-20-2012, 09:48 PM
  2. Replies: 41
    Last Post: 07-21-2011, 01:27 PM
  3. Replies: 5
    Last Post: 12-25-2010, 02:01 PM
  4. Replies: 6
    Last Post: 11-25-2010, 12:04 PM
  5. Replies: 1
    Last Post: 07-15-2010, 01:35 PM

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •