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Thread: Mahindra 2Wheelers launches Rodeo RZ Sports.

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    Moderator Samarth 619's Avatar
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    Smile Mahindra 2Wheelers launches Rodeo RZ Sports.

    Mahindra Two Wheelers launches Rodeo RZ Sports.


    CHENNAI: Mahindra Two Wheelers, a part of the USD 15.4 billion Mahindra Group, today launched the 125cc scooter 'Rodeo RZ' sports with 'Z' Series engine, which is aimed at college goers and younger audience in urban markets.

    The scooter is priced Rs 2,500 higher than its popular selling Duro DZ which has a similar 125cc engine, Mahindra and Mahindra Senior Vice-President (Strategy and Market development) Viren Popli said today.



    "It is Rs 2,500 more expensive than the Duro. But it offers additional features like fuel lid for petrol in front, additional colours... basically this is for college goers and the young audience in urban markets," he told reporters here after unveiling the vehicle.



    The 125cc segment has been seeing huge growth in the last one year, he said, adding Mahindra hopes to increase market share "by a couple more points very quickly" (with the launch of Rodeo RZ).

    "Currently we have about six to eight per cent market share (in the scooter segment). My expectation is to increase it by couple of more points quickly," he said.



    The company manufactures the scooters from its facility at Pithampur near Indore, which was recently upgraded to produce one million units a year. Mahindra has tied-up with Taiwan based SYM to manufacture the engine, Popli said.

    He said they hoped to sell about 5,000 units per month compared to Duro DZ selling 10,000 units per month RPT per month.

    Asked how the company would position the vehicle compared to Duro DZ, he said "Duro was targeted at an older audience and comes with traditional styling.Since the launch of Duro DZ we have sold 3.5 lakh units so far...You should know Duro DZ is the largest selling model(for Mahindra)".



    The company claims RZ125 would deliver 59.38 km per litre mileage (as per ARAI) and be immediately available at all retail outlets.

    The RZ125 is priced at Rs 50,710 (ex-showroom Tamil Nadu), and Rs 49,575 (ex-showroom Andhra Pradesh), Rs 49,410 (ex-showroom Kerala) and Rs 48,930 (ex-showroom Karnataka).

    On how many International two-wheeler companies are into the 125cc segment, he said "it is going to be a challenging exercise (for Mahindra). We are marathon runners and we will exactly do that", he said.

    --
    Source: Mahindra Two Wheelers launches Rodeo RZ Sports - The Economic Times

    --
    This is definitely a struggling company. You can tell that by so many changes introduced in a variant. Jokes apart, let's see how the market will prefer this scoot over the competition.
    Last edited by sunilg; 06-21-2012 at 01:51 PM.

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    News Approved.

    With the ground clearance upped by 24mm, the government hopefully wouldnt be cursed as much for the tall speed breakers.
    Last edited by ABikerAtHeart; 06-20-2012 at 11:02 PM.
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    MHG
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    Scooters are starting to look generic these days. Every scooter company makes a bunch of scooters with the same engine that basically are very similar in performance and tries to sell it to the market. Hard to spot uniqueness even in overall market that has gearless vehicles giving 40-45 km/l mileage and costing 55k on road add or remove 5k. And the over-expensive (and IMO bit ugly looking) Vespa scooter.

    We need Step-through bikes in the market (TVS could launch their step-through range here), and perhaps LML should relaunch their geared Select and Star 4-stroke scooters to compete with Vespa (I'm all in for a competitively priced 200cc LML Star with long stroke engine and front disc brakes and funky retro coloring).

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    Quote Originally Posted by MHG View Post
    Scooters are starting to look generic these days. Every scooter company makes a bunch of scooters with the same engine that basically are very similar in performance and tries to sell it to the market. Hard to spot uniqueness even in overall market that has gearless vehicles giving 40-45 km/l mileage and costing 55k on road add or remove 5k. And the over-expensive (and IMO bit ugly looking) Vespa scooter.

    We need Step-through bikes in the market (TVS could launch their step-through range here), and perhaps LML should relaunch their geared Select and Star 4-stroke scooters to compete with Vespa (I'm all in for a competitively priced 200cc LML Star with long stroke engine and front disc brakes and funky retro coloring).
    somewhat true.

    this scooter looks quite conventional in looks. nothing special.

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    xBhp's first impression of the Rodeo RZ will be up in a while!
    (Been There Done That) x 3.25

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    MHG
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    Quote Originally Posted by sunilg View Post
    xBhp's first impression of the Rodeo RZ will be up in a while!
    Where are the first impression threads on Suzuki Hayate and Honda Dream Yuga ?

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    mid
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    Xbhp search hardly works xbhp should do something to make it funtional

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    Quote Originally Posted by MHG View Post
    Where are the first impression threads on Suzuki Hayate and Honda Dream Yuga ?
    These bikes haven't been tested by xBhp, yet! So, you won't find the first impression thread on Honda Dream Yuga and Suzuki Hayate.

    Quote Originally Posted by mid View Post
    Xbhp search hardly works xbhp should do something to make it funtional
    May I know what were you search for that you didn't find. There are 2 different options to search xBhp. One is through the vbulleitin search function and the other one is that blue bar on the bottom of the screen that uses Google search engine.
    (Been There Done That) x 3.25

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    Quote Originally Posted by sunilg View Post
    xBhp's first impression of the Rodeo RZ will be up in a while!
    Is the Vespa review also in the pipeline?
    Imperfect human knowledge may be a bumpy, pot-holed street but its the only road to wisdom worth taking . . .

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    Suzuki Swish looks much better then this...
    Don't Honk Unnecessarily

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