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Thread: TVS launches Phoenix 125 at 49,900 (drum) and 52,000 (disk) ex-showroom delhi

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    Rusted Greymatter's Avatar
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    Default TVS launches Phoenix 125 at 49,900 (drum) and 52,000 (disk) ex-showroom delhi

    Phoenix, India’s First Premium 125 cc Motorcycle Launched

    New Delhi 3, December 2012: TVS Motor Company launched its premium executive deluxe 125cc motorcycle, TVS Phoenix 125 here today. Dubbed by the company to be one of the most feature-filled products to roll off its lines, TVS Phoenix 125 is targeted at consumers who aspire to upgrade from just commuting to those who crave for a spirited ride experience without compromising on mileage.
    TVS Phoenix 125 is loaded with premium features; and backed by an all new, highly refined 125cc EcoThrust engine, that provides excellent pickup with best in class fuel efficiency. The bike promises to be a seamless combination of premium style and comfort with unique, first of its kind features in its segment.
    Speaking at the launch, H S Goindi, President - Marketing, TVS Motor Company
    said, “We have developed an all new engine for this motorcycle. It complements several unique features to ensure ‘premium ride quality’. This launch will increase our market share in the segment. We are now present in the economy, executive and premium segments of the motorcycle market.”
    TVS Phoenix 125 is equipped with novel features that are usually seen in cars. For the first time in this segment, features such as a fully digital speedometer, backlit in premium amber; a digital fuel gauge, a low battery reminder, a trip meter, service reminder, soft texture grips and soft touch switchgear have been provided. For the first time in India, TVS Phoenix offers car like hazard lamps to enhance added safety for the rider.


    Riding comfort of TVS Phoenix 125 has been maximized by way of five-step adjustable ‘series spring’ suspension, high response damper and ergonomically positioned handle bar for superior riding control.
    Engineered to magnify the joy of riding, TVS Phoenix 125 is equipped with EcoThrust technology: dynamic tuning which regulates the flow of petrol to deliver optimum combination of power and fuel economy. This facilitates superior pickup while delivering lower fuel consumption. An electric start fires up the 4 speed powertrain of TVS Phoenix 125 to churn out 11 PS of power@ 8000 rpm.

    TVS Phoenix 125 has highest power to weight ratio in this segment. This aids in best combination of pickup and high fuel economy of over 67 kmpl under standard riding conditions.
    Vibrant graphics accentuate the elegant styling of TVS Phoenix 125, which comes in five dual tone colours namely Moroccan Red, Alaskan Green, Helsinki Black Silver, Belgian Black Red and Oxford Grey. Features like aircraft inspired decals, rotopetal disc brake, LED pilot lamps, an all-black engine, alloy wheels and a stitched dual texture, high density comfort cushion seat with premium upholstery increase the style quotient of the motorcycle.


    Annexure 1: TVS Phoenix 125 - Features at a Glance
    The TVS Phoenix has a host of features that takes this 125cc motorcycle into a league of its own.
    Style Features
    Aircraft inspired decals
    Rotopetal disc brake
    LED pilot lamps
    All-black engine
    Alloy wheels
    Stitched dual texture high density comfort cushion seat with premium upholstery
    Attractive colours with vibrant graphics

    Premuim Car Like Features
    Fully digital speedometer, backlit in premium amber
    Digital fuel gauge
    Low battery reminder
    Trip meter
    Service reminder
    Soft texture grips
    Soft touch switchgear
    Hazard lamps to enhance added safety for the rider.
    Engineering
    Highest power to weight ratio in this segment.
    EcoThrust technology: dynamic tuning which regulates the flow of petrol to deliver optimum combination of power and fuel economy.
    Superior pickup while delivering lower fuel consumption.

    Ride Comfort
    Maximized by way of five-step adjustable ‘series spring’ suspension
    High response damper
    Ergonomically positioned handle bar.

    Attached Images Attached Images  
    Last edited by sunilg; 12-04-2012 at 05:31 PM.
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    Default TVS Phoenix 125 Launched

    TVS Phoenix launched in India

    Source: Moneycontrol.Com



    TVS has launched their new executive commuter Phoenix in the 125cc segment in India. Priced at Rs 51,000 for the drum brake version and Rs 53,000 for the disc brake trim ex-Chennai, the Phoenix will go head on against the Bajaj Discover 125ST, Honda Stunner and Hero Ignitor. The Phoenix boasts of a 125cc single-cylinder air-cooled EcoThrust engine which makes 11PS of power and 10Nm of torque, complemented by a 4-speed gearbox. 67kmpl fuel efficiency is what the company claims for the Phoenix. As far as features are concerned, the Phoenix has digital instruments with a service due indicator, low battery reminder, hazard lights, engine kill switch, LED pilot lamps, alloy wheels and a petal disc in the front.

    Speaking at the launch, Venu Srinivasan, chairman, TVS Motor company said, We have developed an all new engine for this motorcycle. It complements several unique features to ensure premium ride quality'. With this launch, we hope to increase our market share in the segment. This launch also completes our motorcycle product portfolio.



    Last edited by payeng; 09-28-2012 at 07:48 PM.

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    News Approved
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    It would be interesting to see how this one compares to the Discover 125ST
    Better late by 30 minutes than early by 30 years.

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    Must be the first bike in india with hazard lights !!
    Regardless, Life shall go on.

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    Pic is not visible or is it only me
    Skill is what keeps you on a Motorcycle
    Awareness + Skill is what keeps you out of harm's way
    ATGATT + Awareness + Skill means you might Live To Ride another day

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    i cant see the pic either, probably because i am in office right now. Cant see some pics from other posts as well, clicked on the money control site and the first impression is that they've gone overboard with the graphics.
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    Got the pic from the above mentioned source...

    Name:  125-RED--TVS-Phoenix-125-Side-Profile.jpg
Views: 4689
Size:  47.4 KB
    Skill is what keeps you on a Motorcycle
    Awareness + Skill is what keeps you out of harm's way
    ATGATT + Awareness + Skill means you might Live To Ride another day

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    Not impressed with the pricing, may be it's priced a bit on higher side. Let's see if this can manage a turn around for TVS.
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    Quote Originally Posted by vrugonnab View Post
    Not impressed with the pricing, may be it's priced a bit on higher side. Let's see if this can manage a turn around for TVS.
    Agreed. I guess the on road price in BLR will be around 63+. I just hope it does well for TVS, they badly need a hit product. I am surprised that it took them so long to wake up from their sleep, personally I feel they are still sleeping .

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