Since '02 xBhp is different things to different people. From a close knit national community of bikers to India's only motorcycling lifestyle magazine and a place to make like minded biker friends. Join the #16YearsOfxBhpCelebrations click here.

WE DESIGN ON

Lenovo ThinkPad
Magazine
Castrol Power 1

Squeeze that brake, don’t grat a handful.

Our Partners

User Tag List

Page 1 of 2 12 LastLast
Results 1 to 10 of 16
Like Tree10Likes

Thread: Yamaha goes door to door to sell its new scooter - Ray

  1. #1
    Super Moderator sunilg's Avatar
    Join Date
    Apr 2004
    Location
    ghaziabad
    Posts
    8,245
    Blog Entries
    1
    Mentioned
    179 Post(s)
    Tagged
    0 Thread(s)

    Default Yamaha goes door to door to sell its new scooter - Ray

    ~Undertakes a unique initiative that involves a cavalcade of 6 young women travelling on Yamaha RAY scooters through schools, malls and shopping complexes over a period of 9 days~

    New Delhi, 5th Nov, 12: India Yamaha Motor, Indias premium two wheeler manufacturer, has come up with a very unique initiative to attract its niche target audience of young urban women for its new scooter RAY. The company has come up with an exciting 9 day campaign to promote its scooter RAY during the festive season. The campaign was flagged off on Nov 1st from the India Yamaha Motor office by Mr Jun Nakata, Director, Sales & Marketing, IYM and Mr Roy Kurian, National Business Head, IYM. The campaign tries to give a new definition to driving the stylish and peppy Yamaha RAY by reinstating the RAY Life is an Adventure campaign message.

    The campaign which started with a group of 6 girls forming a cavalcade of scooters with 6 RAYS will travel through various locations in New Delhi. The cavalcade of scooters will start from a particular dealership at one point in the city, travel through the city for the entire day and culminate at another dealership at the end of the day. The cavalcade of scooters in turn will cross and halt at key junctions like markets, colleges and schools to create buzz, excitement and maximize awareness about the scooter RAY.

    Speaking at the occasion, Mr Roy Kurian, National Business Head, India Yamaha Motor said, We launched the RAY in India due to the huge demand that this segment was witnessing in the country, with college students and young working women showing increased affinity to purchasing light weight and highly efficient scooters. The new RAY has been designed and engineered to answer the needs of this growing class of young female customers who want a scooter that is stylish, compact, easy to use and has a fresh new appeal. Through this campaign we are trying to enthuse further excitement amongst our target audience. The campaign will showcase the spirit of adventure that is associated with the RAY and which it promises to deliver to its customers.

    The cavalcade of scooters will travel to various colleges in New Delhi to create buzz and excitement among young college students. The cavalcade will cross various colleges in the city like Vivekanand College for women, Deshbandhu College, PGDAV College, Jamia Milia Islamia College and Maharaja Agrasen College. The cavalcade will also cross a number of customer centric areas like the City Square Mall- Rajouri Garden, M2K Rohini, Jwala Heri Market- Pachim Vihar etc. The event spanning across 9 days will culminate on Nov 10th.

    Post the RAYs launch, the company has undertaken a number of activities in order to attract its target customers and influence sales. The company has expanded its dealer network and improved customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer care program. The company has also developed a riding training program for female customers. The riding training program known as the Yamaha Female Riding Training program will be implemented across India very soon.

    Name:  Yamaha.jpg
Views: 1116
Size:  88.6 KB
    Last edited by sunilg; 11-05-2012 at 06:29 PM.
    Dinesh.P likes this.
    (Been There Done That) x 3.25

  2. #2
    Rusted Nithesh's Avatar
    Join Date
    May 2011
    Location
    Mangalore, Karnataka
    Posts
    1,291
    Mentioned
    6 Post(s)
    Tagged
    0 Thread(s)

    Default

    Half the people in Delhi, are so busy with their lives, i doubt this campaign will let anyone take notice of the Ray. Not to forget the fact that it can easily be mistaken for the new Dio.
    And what is up with the female rider training? Does the scooter operate any different than what the other scooters in the market do? OR is it more like a riding school for women to obtain their license?
    By the way since my original post was deleted, id like to ask since when has humor been banned from xbhp?
    Got a $5 head? Get a $5 helmet.

  3. #3
    Super Moderator sunilg's Avatar
    Join Date
    Apr 2004
    Location
    ghaziabad
    Posts
    8,245
    Blog Entries
    1
    Mentioned
    179 Post(s)
    Tagged
    0 Thread(s)

    Default

    @Nithesh: By the power vested in me by the gods of vBulleitin and the laws of xBhp, I now pronounce your humor as not up to the mark and rather derogatory. You may now cry buckets

    See, humor was never banned from xBhp.
    Last edited by sunilg; 11-05-2012 at 07:01 PM.
    (Been There Done That) x 3.25

  4. #4
    Rusted
    Join Date
    Jun 2011
    Location
    Ahmedabad
    Posts
    517
    Mentioned
    3 Post(s)
    Tagged
    0 Thread(s)

    Default

    Is Yamaha so desperate to sell their products that they have now got to go door to door begging for people to buy them ?
    Nithesh likes this.

  5. #5
    Super Moderator sunilg's Avatar
    Join Date
    Apr 2004
    Location
    ghaziabad
    Posts
    8,245
    Blog Entries
    1
    Mentioned
    179 Post(s)
    Tagged
    0 Thread(s)

    Default

    how is it begging?

    or is it that the title is suggestive/misleading?
    (Been There Done That) x 3.25

  6. #6
    Rusted Eshan-P180's Avatar
    Join Date
    Apr 2011
    Location
    Besides my bike.......
    Posts
    2,182
    Mentioned
    12 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by mansuryayas View Post
    Is Yamaha so desperate to sell their products that they have now got to go door to door begging for people to buy them ?
    Why will they beg? Consider this a personal touch Yamaha wants to have with their would be customers. May be its different but surely an innovative way. Who knows, they might seek some good numbers. I think, door to door selling is a topic in Marketing, just FYI.
    [SIGPIC][/SIGPIC]

    Do not argue with an idiot. He will drag you down to his level and beat you with experience.

    How to wash and lube your bike

    For newbies please click

    KTM DUKE 390 Spare Parts Price List

  7. #7
    Moderator antz.bin's Avatar
    Join Date
    Jul 2009
    Location
    Nasik / Pune
    Posts
    5,292
    Blog Entries
    4
    Mentioned
    35 Post(s)
    Tagged
    0 Thread(s)

    Default

    Well Yamaha needs such a branding exercise to catch the imagination of the general populace. Because, for the general public who want to buy a scooter, Yamaha has never been an option in the past. What they buy is what they see around themselves (Activas, Accesses and Rodeos).

    Despite my best efforts, I couldn't make a friend of mine to even visit the Yamaha Showroom to try out the Ray over the Rodeo(= what she eventually got herself this Dussehra). She was practically certain that it wouldn't be in stock without even so much as making a phone call. With no Rays zooming around town to have a look, it wasn't even considered in the buying decision. Yamaha Ray really needs all this brand building exercise, especially since they got the telly ad all wrong (Deepika hogs too much limelight, the Scooter itself is ignored).
    Advice is a form of nostalgia.
    Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it's worth.

    Antz Travelz!! | South India Exploration Ride | Leh Triplog (Work in progress)

  8. #8
    Rusted mulli84's Avatar
    Join Date
    Apr 2012
    Location
    Chennai
    Posts
    409
    Mentioned
    3 Post(s)
    Tagged
    1 Thread(s)

    Default

    Instead of Deepika, they should have shown the Ray in a lot of closeups! When R15 was first released, they didn`t use ambassadors for selling the vehicle! R15V1 ad was one of the best ads I`ve seen. Seriously Dio didn`t had any advertisements or marketing like this initially. When I bought my Dio in 2006, nobody around my area didn`t even know that there is a vehicle like that. They said it was ugly too. See the picture now! ITs all about personal experience. The initial owners will be the key for selling the RAY in large nos. There are only few people in here who would try new products.
    Last edited by mulli84; 11-05-2012 at 08:01 PM.
    Sometimes you gotta run before you can walk ! - Tony Stark

    Sometimes in Driving, being patient for a matter of seconds can save your LIFE!

  9. #9
    Rusted
    Join Date
    Jun 2011
    Location
    Ahmedabad
    Posts
    517
    Mentioned
    3 Post(s)
    Tagged
    0 Thread(s)

    Default

    Quote Originally Posted by sunilg View Post
    how is it begging?

    or is it that the title is suggestive/misleading?
    The title is very misleading, change it, this almost demeans them

  10. #10
    Rusted saipranav's Avatar
    Join Date
    May 2011
    Location
    Hyderabad
    Posts
    762
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default

    If the rider training program is a driving school kind of a thing, then its an excellent initiative!
    I'm sure it will go a long way in orienting people towards this product.
    Apache 180

Page 1 of 2 12 LastLast

Similar Threads

  1. [xBhp Universal Thread]: Bike To Sell: Yamaha R15
    By JonnyRider in forum Universal Threads
    Replies: 1
    Last Post: 01-09-2011, 12:33 PM
  2. [xBhp Universal Thread]: A Yamaha RX100 to sell.
    By spiderweb in forum Universal Threads
    Replies: 1
    Last Post: 10-12-2009, 06:19 AM
  3. Yamaha to sell parts for RX100 and RD350
    By frankpilli in forum Thumpers,2-Stroke And Exotics
    Replies: 51
    Last Post: 07-08-2009, 07:11 PM
  4. Yamaha to sell RX 100 & RD350 Spares again
    By HydBiker in forum News
    Replies: 1
    Last Post: 02-26-2009, 04:52 PM
  5. Replies: 14
    Last Post: 11-24-2003, 01:13 PM

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •