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Thread: TVS Motors to launch 5 new models by December 2014: xBhp News

  1. #1
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    Default TVS Motors to launch 5 new models by December 2014: xBhp News

    TVS Motor Company intends to launch 5 new models starting from the coming quarter till December 2014.

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    TVS sales have been falling steadily YoY due to the lack of new models by the company. To arrest this fall in sales, Venu Srinivasan, Chairman and Managing Director of TVS Motor, has decided to increase investment in FY14 by Rs 50 crore.

    Venu Srinivasan -

    Its just 11 years since we broke our partnership with Suzuki. We are doing everything to improve our quality and technology. In the last three years, the focus has been on improving the quality keeping BMW and Honda as benchmarks. These improvements delayed some of our launches,
    K N Radhakrishnan, President and CEO -

    With a series of launches, we are looking at increasing our market share, This year so far, we gained market share in motorcycles by about 0.5 per cent in the last three months, purely because of Pheonix and other products including Apache are doing well.
    TVS also hopes that with its new launches its Indonesian division will also break even.

    Source: TVS to launch 5 models by December 2014 | Business Standard

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    Default re: TVS Motors to launch 5 new models by December 2014: xBhp News

    News Approved
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    Default re: TVS Motors to launch 5 new models by December 2014: xBhp News

    and still no word about an Apache 200 or 220 =(
    [SIGPIC][/SIGPIC]
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    Default re: TVS Motors to launch 5 new models by December 2014: xBhp News

    oh man, could they just tease their next flagship model ?
    I don't think it's just going to be a bike with bigger displacement, it's going to be alot different from the current Apache 2012. Can't wait for the first look..

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    Default re: TVS Motors to launch 5 new models by December 2014: xBhp News

    Is a vibration free sports bike above 200cc in that list or just small commuter bikes. . ?

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    Default re: TVS Motors to launch 5 new models by December 2014: xBhp News

    5 Models!!

    What we have heard so far is a Bigger Wego and the Victor upgrade due this year. TVS themselves are clueless on how to tap the market. All of their recent launches seem half-hearted attempt as far as promotion and brand visibility is concerned. They should take a leaf out of Bajaj's marketing strategies and infuse excitement to their bland portfolio.

    And they have so much of potential in the Performance segment yet they are unable to venture into which always confuses me. There are many who vouch on TVS's Apache platform and still no signs of any upgrades. The TVS-BMW alliance 2xx/3XX cc bike will take couple of years before it breaks out of the covers. Until then i have no hopes for TVS,except for the Victor-upgrade which should help TVS rake decent numbers.

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    Default re: TVS Motors to launch 5 new models by December 2014: xBhp News

    Quote Originally Posted by chicane1879 View Post
    All of their recent launches seem half-hearted attempt as far as promotion and brand visibility is concerned. They should take a leaf out of Bajaj's marketing strategies and infuse excitement to their bland portfolio.
    I don't think it was intentional.. but then, it's actually appropriate




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    Default re: TVS Motors to launch 5 new models by December 2014: xBhp News

    "...Apache doing well ..." ... did i read it correct..? how, when...

    they seriously need to pump up their r& d efforts.

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    Default re: TVS Motors to launch 5 new models by December 2014: xBhp News

    They really need to fix their website first. It's been down for several days now.
    aargee likes this.

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