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Thread: Hero MotoCorp hires BMW X7 designer for its motorcycles

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    Rusted veryhiphop's Avatar
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    Default Hero MotoCorp hires BMW X7 designer for its motorcycles

    The world’s largest two-wheeler manufacturer, Hero MotoCorp, is set to appoint a senior designer with German luxury car-maker BMW, Markus Braunsperger, as the head of its research and development division coming up at Kukas near Jaipur.


    Braunsperger, 51, had a successful career at BMW spanning over 25 years that saw him design the company’s flagship sedans 5/6/7 series as well as SUVs X3, X5 and X7. He has also been incharge of R&D at BMW’s two-wheeler division Motorrad, which would help him when he takes office at Hero in October.

    "He is the first expat appointed to head a division at Hero MotoCorp, and will spearhead the firm’s future product development initiatives,” a senior company official told HT. " The Rs. 500 crore R&D centre at Kukas is expected to be ready by the middle of next fiscal. It will have more than 600 engineers working on Hero’s future product line.”



    Braunsperger’s appointment adds to the growing trend of Indian automobile firms hiring expats to head their research and development divisions in a bid to make cutting-edge products in sync with global markets. In 2010, Tata Motors had appointed former BMW R&D head Timothy Leverton as head of engineering and R&D for passenger cars, trucks and buses.


    Last year, Hero itself had roped in another expat Markus Feichtner, an expert on engines technology, to head its newly-set up functionality called engine design & development. Feichtner was earlier executive director at Austrian firm AVL’s India technical centre at Gurgaon.


    After its split with long time partner Honda Motor Corp of Japan in 2010, Hero has been working aggressively to beef up its in-house R&D capabilities. It has forged technology alliances with Erik Buell Racing (EBR) of the US, Engines Engineering of Italy and AVL. The company also holds 49.2% stake in EBR.
    "The facility in Kukas will be an international centre of excellence, not just in terms of its design, development, testing and validation facilities but also in terms of the diversified pool of human talent from all over the world,” Hero MotoCorp managing director and CEO Pawan Munjal has said. “It will be a multi-cultural, multi-national set up."


    Braunsperger’s appointment is likely to be followed up with more expats joining the team to enable the company design products not only for domestic but for global markets. Last August Hero had announced plans to enter 50 markets by the end of this decade with a target of 20 manufacturing units across the globe and an overall annual turnover of Rs. 60,000 crore.


    Source: Man who designed BMW X7 to create Hero MotoCorp bikes - Hindustan Times

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    Moderator The Monk's Avatar
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    Default re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    News Approved
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    Default Re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    This is indeed a good news.. but why a car designer for bikes? Hope they bring in good products for the growing Indian consumers in 2 wheels segment..
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    Default Re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    BMW's Markus Braunsperger had actually worked with Bmw's motorcycle division, he himself is an biking enthusiast, and later he was assigned with four wheeler division of BMW where he was associated with 5,6,7 series and x3 x5 x7 models.

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    Default Re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    I don't know what they will do with a car designer, lets hope for the best.

    PS: Please jump into 250cc segment...
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    Default Re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    Quote Originally Posted by kusmaker View Post
    BMW's Markus Braunsperger had actually worked with Bmw's motorcycle division, he himself is an biking enthusiast, and later he was assigned with four wheeler division of BMW where he was associated with 5,6,7 series and x3 x5 x7 models.

    Sounds like a good idea.. Hoping we get beautiful bikes from Hero
    Splendor - 2k to 2006
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    Default Re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    Quote Originally Posted by rreneav1987 View Post
    Sounds like a good idea.. Hoping we get beautiful bikes from Hero
    Yeah hope so, infact Hero is trying to catch up fast of the lost ground particularly in the field of R&D department, they have lined whole new 100 and 110cc engine, for the next commuter segment bikes they will be offering, according to them these new power plants are more superior in performance and mileage then the current engines of Honda, which they are using.

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    Default Re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    Design is a course in general and I don't think there is any specialization for two wheelers or four wheelers. A good car designer can be a good bike designer.
    I am expecting some nasty looking hero bikes in future.
    The problem with roping in foreign talent is that they quickly become frustrated and disillusioned with the company, owing to the lackadaisical attitude of desi staff(I know since I am like one). The culture is a total misfit for these guys who. Not to say that every firangi who comes to work here is supremely talented, but I have definitely seen good guys utterly stunned with the desi corporate culture. These guys eventually leave when the fat pay package is no longer enough to make up for the frustrating work experience. Bajaj had hired a BMW guy who designed the 200NS, but then quickly departed.

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    Default Re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    Good to see someone like Mr. Markus Braunsperger joining Hero. Till now, the designers @ Hero have done a commendable job. I think Hero has brought him keeping an eye on the expansion of the global market. Hero is expanding globally.

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    Default Re: Hero MotoCorp hires BMW X7 designer for its motorcycles

    its good that they are trying.

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