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  • 2 Post By krishna77
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Thread: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

  1. #1
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    Default Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    Hero MotoCorp has managed to sell over 100,000 motorcycles and scooters on Snapdeal, online marketplace. With an average of Rs 50,000 per unit, the value of the sales achieves online would be approximately Rs 500 crores.

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    This new achievement has been archived by Hero in about five months of the launch of online sales.

    Earlier Hero MotoCorp sold around 700 motorcycles and scooters during Googles Great Online Shopping festival 2014 (GOSF) in a span of 72 hrs via online marketplace Snapdeal.

    Snapdeal is the 1st online market place that entered into the Automobile sector and had shown a tremendous response too. According to Snapdeal, the automobiles category is one of the most promising on the portal and is expected to reach Rs 1,000 crore in gross merchandise value.

    News Source: Hero MotoCorp sells 1 lakh motorcycles and scooters on Snapdeal - Mint Market Info

  2. #2
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    Default Re: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    News Approved

    Just the other day i was wondering how Hero's deal with Snapdeal had fared when reading about the Vespa-Snapdeal agreement.

    Good to see that motorcycles also can be sold online now successfully!!!
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    Default Re: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    This is almost unbelievable for me...
    KTM RC390 - Current
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    An IT Engineer by profession and a rider by soul.


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    Default Re: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    Online shopping is convenient for many, who hesitate actually entering a showroom, are nervous about a part of it, or can't find the time for it. Plus, online shopping is the least intrusive form of window shopping. Its possible that many guys just decided to own a motorcycle, only after seeing it online on Snapdeal, and they had no plans earlier...


    So, its not much of a surprise that this business model is a success. I did expect more out of it though. For a maker like Hero, 1 lakh is not that much.



    But what's actually funny is, in case of shopping motorcycles online, nothing else changes, except that:-

    In normal showroom, you show your interest (as in, "I need a motorcycle, kindly help me own one..")
    In online shopping, you show your attitude (as in, "I need a motorcycle, you showroom guys come after me!")

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    Default Re: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    This is absolutely unbelievable news. So surprising to see such amount of consumer's faith in online transaction for road legal vehicles.

    Now, after seeing success of online model, Hero is coming up with a dedicated e-commerce website for it's products sale by year end.
    www.motorcykle.in - The lighter side of motorcycling

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    Default Re: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    Now, that's a real surprising to me to be honest! Personally I'd never ever buy a bike online. For me, the man-machine touch is missing. Good figures nevertheless!

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    Default Re: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    This is really surprising and goes to show how the indian consumers think of a bike. It is a commodity for most and add to that that there is no great experience ever in any of our bike dealerships when one walks in for checking out a new bike, so it works, good.
    It's the dealers who now have to take notice.
    ZMAtic and srikany like this.

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    Default Re: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    I'm happy to see this. I was at a dealership today and the guys there were like "why do you even need a bike?" pointing at my damaged leg. Asking why they need a bike and inquiring if they had injury from accident is not a way to treat customers.
    I am back!

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    Default Re: Hero MotoCorp sold over 1 lakh two-wheelers via Snapdeal: xBhp News

    this is unbelievable stuff. great.

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