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Thread: Harley-Davidson's vice president confirms electric bike incoming

  1. #1
    Rusted Shashank Suresh's Avatar
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    Default Harley-Davidson's vice president confirms electric bike incoming

    Project LiveWire given green light with more revealed in interview

    Harley-Davidson's senior vice president of global demand, Sean Cummings, has announced the company will produce an electric motorcycle within the next five years.

    The reveal came during an interview with theMilwaukee Business Journal, and just two years after Harley-Davidson announced Project LiveWire project in which an electric Harley concept was unveiled.

    Although further details are rather sketchy aside from what Cummings touched upon in his interview with the US publication, the announcement could be seen as a response to the recent activities by rivals, Victory Motorcycles, who continue in their push to prove their electric bike offering, namely the Victory Impulse TT.

    Whether Harley-Davidson will be able to produce a commercially-viable electric bike whilst continuing to appeal to its core group of motorcyclists remains to be seen, but we here at MotorbikeTimes feel as though this could be an opportunity to attract a larger fanbase when offering something slightly different to what we have come to expect.

    Check out a video of Project LiveWire below, and let us know what you think.

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  2. #2
    Moderator The Monk's Avatar
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    Default Re: Harley-Davidson's vice president confirms electric bike incoming

    News Approved
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    Moderator Samarth 619's Avatar
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    Thumbs up Re: Harley-Davidson's vice president confirms electric bike incoming

    I just don't understand how it should affect the cult and all, as claimed. There's just no reason for that to happen.

    Think about it. Did Buell kill HD? It didn't.
    All Harley need is a separate brand under their lineup, like Bajaj has been doing. They could just make its name, Livewire One or something, without the Harley tag.
    Last edited by Samarth 619; 06-16-2016 at 11:22 PM.

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