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  • 2 Post By NewsReaper
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Thread: Mahindra acquires BSA Motorcycles and the Jawa Brand

  1. #1
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    Default Mahindra acquires BSA Motorcycles and the Jawa Brand

    In the recent acquisition, Mahindra and Mahindra Ltd subsidiary Classic legends Pvt. Ltd acquired BSA Co. Ltd, a British motorcycle company on Friday.

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    Classic Legends acquired all 120,000 shares of BSA at 28.33 pounds per share, which aggregated to 3400,000 pounds approximately.


    BSA has its strong presence in Japan, Canada, Mexico, Malaysia and Singapore, having a turnover of 28,233 pounds in fiscal 2015-16.


    By acquiring BSA, the Classic Legends will get a boost, which will enable them to obtain license of brand and utilize the same for selling, marketing, distributing motorcycles globally.

    BSA is a major British group of businesses, which manufactured, bicycles, motorcycles, cars and even busses. BSA during its peak was the largest producer in the world who also owned Triumph.


    BSA Company produced military motorcycles and motorcycles for developing countries with Yamaha engines under its brand name.


    News source
    Last edited by NewsReaper; 10-22-2016 at 03:56 PM.

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    Default re: Mahindra acquires BSA Motorcycles and the Jawa Brand

    Nice move by Mahindra. There is very small market for cruiser in India. Now RE will face tough time in future, if Mahindra came up something VFM quarter liter cruiser.
    Last edited by royal racer; 10-23-2016 at 06:37 PM.

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    Default re: Mahindra acquires BSA Motorcycles and the Jawa Brand

    They purchased it so they can sell Mahindra products outside of India with the BSA name plate. Much like how Qianjiang did with the Benelli name plate. You might see an odd cruiser or two in India but this deal is solely focussed on the export market for Mahindra to branch out with particularly for the US market that they have been desperately trying to enter with their car business 2 years ago and failed after some deal went bust with their assigned dealership network.

    Mahindra is planning to enter the US market again, this time with a scooter/Motorcycle division instead so acquiring BSA is the first step. Everyone knows BSA in the USA . Mahindra already has set up an R&D firm in 2015 in the US and since US is largely dominated by cruisers it only makes logical sense to start in that direction.
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    Default re: Mahindra acquires BSA Motorcycles and the Jawa Brand

    This costed them just 28 crores and I think all they got was the name badge, nothing else for this price. So any bikes with this badge will be Mahindra with BSA badge which is similar to how RE sells bikes.

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    Default re: Mahindra acquires BSA Motorcycles and the Jawa Brand

    Quote Originally Posted by sparky View Post
    This costed them just 28 crores and I think all they got was the name badge, nothing else for this price. So any bikes with this badge will be Mahindra with BSA badge which is similar to how RE sells bikes.
    Similar to RE how?
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    Default Mahindra acquires brand licence for Jawa

    Mahindra & Mahindra, today unveiled plans to refocus its two-wheeler business, to target premium niche segments.

    In the earlier happenings, Mahindra Classic legends acquired iconic British brand BSA. You can read all about it here.

    With the acquisition of Classic Legends, M&M aims to co-create a lifestyle mobility company with exciting and relevant partners across products & services, and enter into previously untapped segments using iconic brands like BSA and JAWA.




    Speaking on this development, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra said, We are very excited about the new journey that we are embarking upon in the two wheeler space. Our focus on the premium, niche segment through Classic Legends will bring alive some iconic brands like BSA and JAWA, not just in the form of products but as an entire life style.



    Classic Legends Private Limited will introduce iconic classic brands back into the relevant markets. Classic Legends has recently acquired British motorcycle company - BSA Company (BSA) along with all its existing global brand rights. Classic Legends has also signed an exclusive brand license agreement for the iconic JAWA brand, which owing to its cult status in India will mainly be for the domestic market.


    The launch of the first few products would happen in around two years, under the respective brands and not under the Mahindra brand.


    Mahindra Two Wheelers Limited will continue with production at its Pithampur plant in Madhya Pradesh where the existing brands of Centuro, Gusto and Mojo will continue to be made.




    The company will continue its exports especially to the Africa and Asian markets. There would be a continued focus on the Mojo both in marketing and product investment.


    Peugeot Motocycles in which Mahindra holds 51% (through MTWL Europe) continues to focus on growth in its European markets. PMTC will focus on premium new products such as the Metropolis, Django and Speedfight.


    As of now, Mahindra two wheeler shows no sign of launching the Peugeot motorcycle in India.


    News source - Mahindra Press release
    Last edited by NewsReaper; 10-25-2016 at 07:13 PM.

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    Default Re: Mahindra acquires brand licence for Jawa

    Does it mean, we can see these iconic brands prowling on the streets again (of course complying to the norms).
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    Default Re: Mahindra acquires BSA Motorcycles and the Jawa Brand

    Let's hope they launch some great products in the near future

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    Default Re: Mahindra acquires BSA Motorcycles and the Jawa Brand

    "Mahindra two-wheelers will start the production of Jawa and BSA bikes in India by July 2018. The information has been revealed to Express Drives by its sources close to the development. The*production of the two motorcycles will take place at the company's factory at Pithampur"

    Source:

    http://www.financialexpress.com/auto...-back/1095475/

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    Default Re: Mahindra acquires BSA Motorcycles and the Jawa Brand

    wait, BSA annual turnover of GBP 28333? That's only slightly more than the average UK annual salary !

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