Since '02 xBhp is different things to different people. From a close knit national community of bikers to India's only motorcycling lifestyle magazine and a place to make like minded biker friends. Join the #16YearsOfxBhpCelebrations click here.

T-shirt
Magazine
Castrol Power 1

All the gear all the time (ATGATT).

Our Partners

User Tag List

Page 1 of 2 12 LastLast
Results 1 to 10 of 16
Like Tree22Likes

Thread: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

  1. #1
    Moderator
    Join Date
    Dec 2015
    Location
    India
    Posts
    923
    Mentioned
    38 Post(s)
    Tagged
    0 Thread(s)

    Default 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    By what seems to come as a surprise to most of us (or does it), BMW Motorrad G 310 twins have done quite well in India when it comes to sales numbers in 2018. After a lot of hoopla surrounding the motorcycles which came at a premium, this comes as a surprise to many. But as history has shown us, when it comes to ‘quality products’, even our rather sensitive consumers are willing to shell out the moolah for it. And the BMW G 310 R and G 310 GS have exactly that going for them.

    Talking numbers, BMW Motorrad have sold a total of 2187 units in 2018. ~75% or 1640 units of those are the G 310 twins. The G 310 R is priced at INR 2.99 Lakhs (Ex-Showroom) and the G 310 GS is priced at INR 3.49 Lakhs (Ex-Showroom) which didn’t really go down well with many. And even then, the Bavarian beauties have found respectable number of buyers. When it comes to the competition, the TVS RR 310 and KTM 390s manage around 300 units and 500 units per month respectively. The BMW G 310 twins manage around 270 units. Where the numbers may seem bleak for BMW, they are not that bad considering these bikes are relatively new.

    BMW Motorrad never wanted to indulge themselves in the numbers game, they wanted to accentuate their identity as a premium brand and well, that seems to be working. And the success is even more pronounced when one considers that BMW Motorrad currently has only 9 dealerships up and running across the country. Although the performance of these entry-level motorcycles from Bavaria have been satisfactory to some extent, some more dealerships are surely going to help them further.

    The G 310s have been performing quite well in the international markets as well. There were a lot of positive words from people all around the world regarding the baby Beemers. And as a result, BMW Motorrad and TVS Motor Company rolled out the 50,000th unit of the BMW G 310 motorcycle from its Hosur plant in Tamil Nadu a few weeks ago. A feat celebrated in the presence of Dr. Markus Schramm, Head of BMW Motorrad, and Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company.



    Commenting on this milestone, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “Today is a significant milestone in our journey with BMW Motorrad. Over the course of this six-year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW’s foray into sub 500cc segment meet with positive response across the globe. We are delighted to be a part of this success story.”

    Adding to that, Dr. Markus Schramm, Head of BMW Motorrad said, “Six years back, we took a crucial step with the decision to enter into the sub 500cc category in partnership with TVS Motor Company. In them, we found a perfect partner who have always stood for high quality and technology. We are delighted that we are rolling out the 50,000 unit of our 310 series motorcycles in less than two years. This reaffirms our decision to offer BMW Motorrad quality-led premium products for the sub 500cc segment.”

    The exports for these two BMW Motorrad models, BMW G 310 R and BMW 310 GS, commenced in December 2016 and today, they are being offered in more than 90 countries.

    BMW G 310 Twins Review by xBhp
    Last edited by xBhp; 01-09-2019 at 12:27 PM.
    kc_1602 likes this.

  2. #2
    Rookie
    Join Date
    Feb 2018
    Location
    Chennai
    Posts
    8
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    Quote Originally Posted by xBhp View Post
    The G 310s have been performing quite well in the international markets as well. There were a lot of positive words from people all around the world regarding the baby Beemers. And as a result, BMW Motorrad and TVS Motor Company rolled out the 50,000th unit of the BMW G 310 motorcycle from its Hosur plant in Chennai a few weeks ago.
    Hosur is not in Chennai. Hosur is a city in Tamil Nadu. Chennai is the capital of Tamil Nadu.

    Please correct the same
    ginzon likes this.

  3. #3
    Rusted kiran2508's Avatar
    Join Date
    Dec 2012
    Location
    Bengaluru
    Posts
    302
    Mentioned
    6 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    Quote Originally Posted by xBhp View Post
    BMW Motorrad G 310 twins have done quite well in India when it comes to sales numbers in 2018. After a lot of hoopla surrounding the motorcycles which came at a premium, this comes as a surprise to many
    Nothing to be surprised here, this was expected that they will sell more once they started giving ₹40K+ discount, free insurance, RSA and bent their knees and removed/reduced the handling charges in some parts of the country.

    But we all know they plan to somehow recover those discounts from customer with hefty service bills!
    Bajaj SuperFE 150 - Forever in my heart
    Bajaj Discover 135 DTSi Sports - 2009 to Current
    KTM RC390 - 2015 to Curr​ent
    TVS Jupiter - 2016 to Current

  4. #4
    Addicted
    Join Date
    Sep 2018
    Location
    Pune, India
    Posts
    119
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    Quote Originally Posted by kiran2508 View Post
    Nothing to be surprised here, this was expected that they will sell more once they started giving ₹40K+ discount, free insurance, RSA and bent their knees and removed/reduced the handling charges in some parts of the country.

    But we all know they plan to somehow recover those discounts from customer with hefty service bills!
    Yes, like cleaning and lubing 5k... lol...

  5. #5
    Rusted
    Join Date
    Nov 2010
    Location
    Bangalore
    Posts
    912
    Mentioned
    14 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    The numbers don't seem bad and we have to consider that this was in last 4 months since they announced it sometime during Sep '18. But GS version is just priced way too much and it shows in the numbers.

    As long as the have a good export market they can feel happy about this partnership as I don't think India numbers will change much drastically over the years.

  6. #6
    Moderator
    Join Date
    Dec 2015
    Location
    India
    Posts
    923
    Mentioned
    38 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    Quote Originally Posted by getkishore92 View Post
    Hosur is not in Chennai. Hosur is a city in Tamil Nadu. Chennai is the capital of Tamil Nadu.

    Please correct the same
    Corrected.
    Apologies for the mistake and thank you for pointing it out.
    getkishore92 likes this.

  7. #7
    Rusted kiran2508's Avatar
    Join Date
    Dec 2012
    Location
    Bengaluru
    Posts
    302
    Mentioned
    6 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    Quote Originally Posted by sparky View Post
    But GS version is just priced way too much and it shows in the numbers.

    I don't think India numbers will change much drastically over the years.
    They don't even care or dependent on Indian sales, they are mainly using India as export hub. Imagine the profit they have already made from those 50,000 bikes sold internationally , that is more than enough to sustain the 310 product line, out of which Indian share might be 2K units max.

    So they are not fighting for Indian numbers with KTM/Bajaj/TVS/Yamaha/Kawasaki/RE, I don't expect to price to change and get competitive, "either take it or leave it" kind of attitude is going to continue because they are getting what they want from exports.
    Last edited by kiran2508; 01-09-2019 at 03:43 PM.
    Bajaj SuperFE 150 - Forever in my heart
    Bajaj Discover 135 DTSi Sports - 2009 to Current
    KTM RC390 - 2015 to Curr​ent
    TVS Jupiter - 2016 to Current

  8. #8
    Addicted
    Join Date
    Jul 2016
    Location
    Pune
    Posts
    70
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    I am guessing most of these numbers are from those brand conscious people. They have the money to shell out or they might be in love with the brand that they did not even think once if the bike is value for money.

    Bike is very good but the pricing is too much when you look at it from a VFM point. But considering the brand BMW, I don't expect them to place their bikes in the mass KTM price bracket. If they would have done this, the roads might have been filled with BMWs today losing the premiumness, exclusivity of owning a BMW.

  9. #9
    ER Doctor MotoBlizzard's Avatar
    Join Date
    Aug 2016
    Location
    Hyderabad
    Posts
    1,085
    Mentioned
    27 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    Quote Originally Posted by shyam.mora View Post
    Bike is very good but the pricing is too much when you look at it from a VFM point.
    https://gaadiwaadi.com/frustrated-bm...g-for-answers/

    >Yep definitely a "Very Good Bike"

    Quote Originally Posted by shyam.mora View Post
    If they would have done this, the roads might have been filled with BMWs today losing the premiumness, exclusivity of owning a BMW.
    G310R is a CHEAP bike in the BMW stable. Just because its "BMW", it doesnt make it a premium bike. There is nothing in this bike that is actually premium. If you say BMW as a Brand is premium then so is Suzuki, Honda, Kawasaki and Yamaha.

    Do keep in mind that the G310R is Made-in-India, hence it makes absolutely no sense that it is priced Less Than the KTM Duke 390 in the international market whereas in India it is priced massively More Than the KTM Duke 390.

    The ideology that a BMW bike will lose its "premiumness" if there was a large number of this bike on Indian roads, is the most pathetic and BS ideology I have ever heard. People need to stop with this "Premium Culture"

    When BMW announced the pricing, everyone knew it was a SCAM, but those who bought the bike did not want to believe it and bought the bike anyways. (no offense to any G310 owner) And now you can see that some of those owners are facing problems to which BMW is apparently not providing a response let alone a solution.

    I do hope their problems get solved at the earliest because in the end we buy motorcycles to enjoy them.
    For My Gixxer Related videos: Click HERE

    Join My Facebook Suzuki Gixxer Group
    : Click Here

    [My Motorcycles]
    2013 - 2016: Honda Activa
    2016 - Current:
    Suzuki GSX150F

  10. #10
    Addicted
    Join Date
    Jul 2016
    Location
    Pune
    Posts
    70
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Default Re: 2018 saw a considerable number of BMW G 310 motorcycles being sold?

    Quote Originally Posted by MotoBlizzard View Post
    https://gaadiwaadi.com/frustrated-bm...g-for-answers/

    G310R is a CHEAP bike in the BMW stable. Just because its "BMW", it doesnt make it a premium bike. There is nothing in this bike that is actually premium. If you say BMW as a Brand is premium then so is Suzuki, Honda, Kawasaki and Yamaha.

    Do keep in mind that the G310R is Made-in-India, hence it makes absolutely no sense that it is priced Less Than the KTM Duke 390 in the international market whereas in India it is priced massively More Than the KTM Duke 390.

    The ideology that a BMW bike will lose its "premiumness" if there was a large number of this bike on Indian roads, is the most pathetic and BS ideology I have ever heard. People need to stop with this "Premium Culture"

    When BMW announced the pricing, everyone knew it was a SCAM, but those who bought the bike did not want to believe it and bought the bike anyways. (no offense to any G310 owner) And now you can see that some of those owners are facing problems to which BMW is apparently not providing a response let alone a solution.

    I do hope their problems get solved at the earliest because in the end we buy motorcycles to enjoy them.
    Completely agree with you on this. I for myself know that KTM is far more value for money in every aspect when compared with the BMW g310s. I said that based on an average Indian mentality.

    Owning a BMW or a AUDI in the States is like owning a Hyundai or Maruti in India. That is the benchmark. But India is so obsessed with a badge that people think owning a BMW will make you invincible. The badge talks all.

    I have seen people sticking up BMW or Merc badge to a Maruti, modifying a Bajaj Avenger or RE to look like Harley.

    We are completely obsessed with the brand image and badge value which would make them ignore the VFM or feature aspect of a particular bike.
    Mahesh Kumar likes this.

Page 1 of 2 12 LastLast

Similar Threads

  1. UM Motorcycles at Auto Expo 2018
    By The Monk in forum News
    Replies: 6
    Last Post: 02-10-2018, 05:36 PM
  2. Replies: 0
    Last Post: 11-10-2017, 01:04 PM
  3. Replies: 0
    Last Post: 11-07-2017, 07:03 PM
  4. Replies: 129
    Last Post: 01-21-2016, 09:53 AM
  5. 2005 ZMA (Sold), 2008 R15 (Sold)...So What's Next???
    By Greymatter in forum What Bike?
    Replies: 11
    Last Post: 12-12-2014, 09:58 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •