Steelbird Hi-tech India Limited has set up its Riderz Shoppe in Balangir, Odisha. This exclusive Steelbird Riderz Shoppe will be offering a wide range of ISI certified helmets & Riding gears.

Spread over 1000 sqft area, Steelbird Riderz Shopee is located at Tikrapara (Near Petrol Pump) Balangir, Odisha. This Riderz Shoppe is a one-stop-shop for bikers, with a wide range of 700 helmets, jackets and suits & gloves in store. The main objective behind opening Steelbird Riderz Shoppe is to make people aware to use of ISI certified helmet and provide the best quality riding gear with a huge range of products.

On the launch of Steelbird Riderz Shoppe, Mr Rajeev Kapur, MD, Steelbird Helmets said, “Odisha is one of the most promising markets for us. Our objective is to provide the best quality riding gear with a huge range of ISI helmets at the doorstep of the consumer. We shall keep introducing the new range of helmets and hi-tech biking gear in due course of time in these shops. Through network expansion, we will be bringing the company closer to its existing and potential customers. We will continue our network expansion & have aggressive expansion plans in FY 2019-20.”

“Although Steelbird has a significant presence in multi-brand stores with a widespread distribution network, we realized that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire.” Mr Kapur added.

At Steelbird Rider Shoppe, people will be able to feel a unique buying experience with a combination of technical know-how through the experts sitting in the showrooms to educate the people on the products and their functionalities. These exclusive stores would enable the populace to go through the whole product range of the brand as these stores are positioned as a single-window solution, where customers can choose from the portfolio. At exclusive stores, they will be able to feel the product with guidance on what kind of a product they must go with or what kind of accessories would meet their requirements by the experts sitting in the showrooms. This educative drive will make them choose the right product.

Steelbird already has a huge network of Dealers/Distributors across India and it is the only Helmet Company to have such exclusive stores.