It could save your life - and your Hairdo. I love riding my bike, but my black plastic helmet is a definite impediment to fashion. It messes up my hair, and what am I supposed to do if I decide to wear red one day? I might — gasp — [I][FONT=Book Antiqua]not wear a helmet at all. Thankfully, the Swedes have now invented
this thing. At last, cyclists everywhere can protect their heads and their sense of style. It’s a collar with an airbag that inflates around your head. It actually works, as evidenced by the incredible video below, in which a car driving at 12 MPH crashes into a bike dummy.
The Hövding, which means
“Chieftain” in Swedish, is the brainchild of Anna Haupt and Terese Alstin, who said they wanted to develop a form of protection that would increase helmet use.

This Guy Is Wearing A Bike Helmet: Hövding via Treehugger
“The protection would include preserving the sense of freedom and not ruin your hairstyle,” Alstin says on the website
Hövding involves a black waterproof collar surrounding an the airbag and other components. The collar attaches to a removable, washable shell that currently comes in black and a red paisley design, and the designers say it will soon come in more shades — “With the help of the shell, you can vary the look of your chiefs from day to day, and to match different clothes,” the Web site says.
Hövding
The Hövding will go on sale next spring, just in time for bike weather. You can pre-order them
here
Where would you put the DOT sticker?