You must be wondering why the Sleek now in 2011?
Thing is one of my cousins has a Marketing Project titled the same and she needs help with correct dates and info as to when the bike was launched and when was it discontinued.
As regards the failure, please do chip in with your valued thoughts. We need info that can be crisp and suffice a 15 slide PPT.
Thanks in advance.
My Opinion:
The HH Sleek was launched in 1989 with HHML aiming to capitalize on the youth segment as the current motorcycles then were hugely successful but rather utilitarian & plain jane.
By introducing the CD100SL or the Sleek as it was popularly know as, HHML was one of the first to bring in a modern, by the standards set then and tastefully designed motorcycle.
However, while the potential market identified made sense, the motorcycle market itself was still at a nascent stage. Besides, the competition (please add which 2 strokers were running successfully during the time of the Sleek)...
..
Thanks in advance guys! The submission is due this Sunday.
MODS: I apologize if this is the wrong thread. kindly correct the same and make changes where deemed necessary.
God bless!





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