News Approved

so from when is it going to be HERO MOTO...

so now the bikes will com with a new brand name marked on them HERO MOTO.BUT FROM when?

Hero Moto Corp, sounds good & modern ... no surname/family name

^^ Ya but they could possibly use Hero Moto as their brand unless they intend to use Hero MotoCorp as a standard name everywhere.

iin that case bikes will be branded as "hero moto splendour" or just "hero splendour"??

yup bro ..i got it ..HEROMOTO CORP limited...i wrote hero moto in short..

but from when are they going to change their brand name

Or they might go the bajaj way, say like only Splendor, CBZ, Karizma, Passion and then a small logo saying Hero MotorCorp Ltd Remember how Hero Cycles had it

ya bro ! hero honda is really cool and sounds standard

hero moto Karizma

hero honda Karizma

People will think "Hero MOTA Karizma" (In Hindi, The FAT Karizma of Hero Company).

Anyways, the latest update is that on Friday, Hero Honda got the shareholder's approval on the matter, so its almost a final name. I told them make it "Hero India" so that it rhymes to "Hero Honda", but damn, which company personnel reads Xbhp anyways?

Hero Honda to reveal new brand identity in London on August 9.

Hero Honda to reveal new brand identity in London on August 9

NEW DELHI: The country's largest two-wheeler maker Hero Honda will reveal its much-anticipated global brand identity in London on August 9, as it takes the first major step of establishing its new image after going solo following erstwhile Japanese promoter Honda's exit.

"...as a significant first step towards the company's transformation into a major global brand, we would be unveiling our new brand name and identity in London, United Kingdom, on August 9, 2011," the company said.

Earlier in March this year, the company had hired global brand and innovation specialist Wolff Olins to create its new brand identity. A part of the Omnicom group, Wolff Olins was mandated to work on the new brand identity in its totality, including the brand architecture, name, logo and positioning.

Later on, in May the two-wheeler major roped in Law & Kenneth (L&K) as a creative partner to launch and establish the new brand for the company. The independent brand communications firm was mandated to devise the new brand positioning of the company.

Hero Honda said it will also unfold a slew of strategic initiatives "which will allow us to further consolidate our leadership in India and also enter emerging markets globally."

The company had embarked on the journey to acquire a new brand name after the two joint venture partners of Hero Honda Motors Ltd (HHML) -- Hero Group of India and Honda Motor Co of Japan -- decided to part ways in December last year.

The Munjals-promoted Hero Group had agreed to buy out Honda's 26 per cent stake in HHML for Rs 3,841.83 crore.

As per an agreement signed between the two erstwhile partners, Hero can use the Honda brand till 2014, but it is understood that the Indian group wants to acquire a new identity of its own at the earliest in order to maintain its leadership position.

Hero Group and Honda had signed a new licensing agreement in March, under which the Indian firm will pay its Japanese counterpart 45 billion yen (about Rs 2,450 crore) till 2014.


Source: Hero Honda to reveal new brand identity in London on August 9 - The Economic Times

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I'm really waiting to check this new brand identity which should go with the name "Hero Moto". There's probably going to be new logos, punchlines, etc. as there are some serious people involved in this brand rejuvenation like L&K, etc. The results are going to be worth seeing. Let's keep an eye on the developments ...

News approved

Well i am attending the meeting in LONDON.will be leaving on 5th i guess from Dehli..for the same

Really cheap publicity stunt! Why would anybody want to get born and start their reborn in a totally Foreign land where nobody knows your name or history, and where your engine displacements would be considered, lawn movers and kids' bikes? They have no market their, they've got no products being sold in UK.

If they really want overseas recognition then why don't they develop some nice bikes of significant displacements, good design and high technology (well i.e other than the stickers) and export them?

Thumbs down for HH on this one, I'm glad I didn't buy an HH bike but rather from a self-respecting company like Honda.

A desi company is having international ambitions, I wish Hero Moto best of Luck