Hero MotoCorp ties up with Eric Buell Racing, USA.

Hero MotoCorp ties up with Eric Buell Racing, USA.Sources: Lots of genuine news sites around the web. Like: BSMotoring, Livemint, ZWheels, etc.
BREAKING! Hero MotoCorp ties up with Erik Buell Racing, USA

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Guys in a press conference today, HMC announced this news. No doubt, HMC chose a very good and capable partner in all round terms. This partnership will go a long way and Hero MotoCorp's funding and EBR's technology and manpower talent will surely help us see better Indian bikes in the future.
Its the near-perfect marriage, after Hero divorced the ambitious Honda.

Obviously, Hero keeps the cost conscious in their mind first and then moves on to other segments, so our realistic expectation would be a 95-150cc bike, which is pretty much reliable, economic and powerful enough, with some ground-breaking features for convenience, mileage and usability.

About EBR: EBR is a very good company and although HD owned Buell couldn't gather much interest with the 1125R, but its successor 1190RS by an independent EBR, is a rare and expensive racing machine which has some serious innovations & figures to back it up. Underestimating this company would be a big mistake.



The 1190RS: a 40,000 USD machine.

We can say that better days are here, atleast for the commuter if not for us. And we do hope something serious comes to India too, although we now don't lack CBU Imported V-Twins as a whole but as I always say- choice is always better.

News approved and similar threads merged.

Very interesting partnership indeed!

Great and we badly need a Indian super bike....

Q&A with Pawan Munjal

Hero Moto Corp. announced US-based Erik Buell Racing (EBR) as a technology partner on Wednesday. Founder Erik Buell is renowned for his engineering skills in motorcycle racing. In 1983, he started a company making motorcycles in Wisconsin. Harley-Davidson eventually took over the unit, distributing the Buell Motorcycle Company machines through its dealerships. But the global slump saw the Buell division being closed in 2009. Buell launched Erik Buell Racing (EBR) shortly after that. Pawan Munjal, Hero chief executive officer, said in an interview that EBR will provide technology for its new hybrid scooter and high-end bikes. Hero has thus far focused on 200cc-223cc bikes, but will now enter segments such as sports, leisure and racing. Edited excerpts:

Is the partnership confined to technology sharing or will there be equity involvement as well?Will EBR be your only technology partner?
No, we will have multiple alliances. We will be looking at specific and niche experts in various areas and have various plans.
Will EBR also help with design?What kind of money will you be putting into this partnership?Is this step an indication that you want to reduce your dependence on Honda at the earliest?
While we had the option of using the brand till the transition period (June 2014), we have very quickly come up with our brand. The idea is to establish our brand. And over the next few months, we will also be switching the branding of the products.

How long will it take for a new product to emerge from this partnership?
We will be very soon showing some stuff with EBR capabilities. We are already working on it.

Will they be high-end bikes?
Well, that will happen over time. But to start with, we are trying to change some of the image of the company. I think when you say performance and power etc, you are talking about the engine. So that will take some time. In the near future, it will not be much more on power but on performance. We will very soon be showing some stuff that will indicate which way we are heading.

Source : Hero MotoCorp inks technology sourcing pact with Erik Buell Racing - Corporate News - livemint.com

Hero is defintely leaving no stone unturned for their trunaround. Will Hero be able to come out with successful products which are within budget expecations of customer and at same time meet the performance standards set by competition.

Lets wish all the best to Hero

nice to see hero looking for international players for technology......rider will always benefit.

And...at Buell's end, they will learn how to make stickers

lolol.... I too think the same... All Buell bikes will get a new sticker job in every update....

its a good news as per me.... more bikes more choice more competitive pricing

LOLz

I have heard a lot of rumors about a 250 CC Buell, if Hero is onboard with them then that surely will be their first product.

hope to see some cutting edge stuff now!

not to mention A R Rehman singing "hum mein hai buell!!" some months down the line! *and then ofcourse a 'billion hearts video' for the same*

Missing the "Like" button

Hero MotoCorp & Erik Buell Racing (EBR) Alliance : In Pictures Slide 12

i wish hero lauches a bike like this in india...pics and information looks promising

Nice move by Hero, but i am not entirely sure of how this would work in favour of Hero. Anyways, hopefully we get something radically different from their existing lineup.