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Hero MotoCorp to set up manufacturing plants in Africa.

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  • Hero MotoCorp to set up manufacturing plants in Africa.

    Hero MotoCorp to set up manufacturing plants in Africa


    NEW DELHI: Two-wheeler maker Hero MotoCorp Tuesday said it has identified growth markets in Africa to set up manufacturing and assembly plants there.

    "We have identified some of the countries which have potential to be high growth markets. We will probably set up assembly plants in some. In some, there may be manufacturing and in others it will probably be exports," said Sunil Kant Munjal, chairman, Hero Corporate Service.

    "This will depend on each market, its legislation, and what the economics of business requires. We have seen some truly outstanding opportunities there."

    Munjal was addressing the eighth India-Africa Project Partnership Summit here. Munjal said Hero MotoCorp had sent teams to the continent to find out potential markets for two-wheelers.

    "We believe their is a unique opportunity for us to go and do business in two-wheeler segment there. Many of the African countries have shown rapid growth in the two-wheeler segment. Our teams have been visiting almost all of Africa."

    Mujal said that although many foreign firms were operating there, the company's operational capability and production capacity would work in its favour.

    "Many of our Indian friends have gone there. There are also many Chinese and Thai companies present there, even older and larger Japanese players are there. But because of the way we operate, our scale and volume, we feel Africa offers a great promise."

    The company is currently eying new markets such as Africa, Southeast Asia and Latin America, and expects to generate 10 per cent of total revenue from exports in the next five years.

    The company production capacity will reach more than 6.5 million units per annum from its three plants, up from 6.15 million in April 2010. Munjal added that his company would find unique solutions for each and every market it enters.

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    Source: Hero MotoCorp to set up manufacturing plants in Africa - The Economic Times
    ---
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    Indian riding = Alertness, Anticipation and Adjustment.

  • #2
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    • #3
      so bajaj,hmc all going for those developing markets.but it wll take time to establish themselves there.
      and the question remains why do i race?
      every finishing line is the begining of a new race.

      #i have learnt to manipulate my own adrenaline and the perception of biking is different.
      #overkill is underrated.
      #how random roads may appear there is always a destination.sigpic
      #i don't subscribe to co-incidence,either it is the rider or the other moron on the road

      (:)people keeps on saying add spark to life, bajaj got hold of that idea and added an extra spark to bike.

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      • #4
        Cheaper labour, lot of resource, and virtually a blue ocean for reliable machines like the Splendor. Looks like Hero has done a lot of homework
        Super CommuTOURer� - Talk less, Ride more

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        #Give thy opinion, write em, dont throw em
        #Everyone errs, accept it, defending/cribbing about it only makes it worse
        #Dont defend a manufacturer as if you work for them
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        #Be kind in your choice of words, you never know who would make you gulp em
        � Satyen Poojary

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        • #5
          Greener pastures are what Hero should be looking at and that's exactly what they're doing..I don't know how they'll be able to pull it off without Hondas technology but knowing the Munjals,they'll do it somehow. Seems like African markets are hard to resist
          It all begins with a thumb-start -- Oh, wait, I forgot the kill-switch

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          • #6
            A lot of telecom and IT is moving there, why not 2 wheelers.....Its just like resourcing jobs and production 2 India 2 decades back

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            • #7
              In a way, I feel IT has been torch bearer of Indian industry, they went places that no other indian industry tried to exploit properly. Once IT was estblished, next set of industries followed & conquered that market.. this is great for our industry & economy as a whole.

              As per the topic, it's a no brainer to HMC that they will have to go to Africa. Bu things will be a bit different in those markets. Bajaj is already an established player there, even Honda is present in those markets. So, Hero has to develop their own tech real quick to take a stab at these markets.
              Let's bring down the monster of corruption to it's knees.. please visit http://ipaidabribe.com/

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