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Tale of contrasts
The more,
the merrier’ has been the theme song of Bajaj Auto for many years. Not anymore.
India’s second largest two-wheeler company, which had bombarded the market with multiple brands (remember XCD, Kristal, Platina and a few
others?) to break the near-monopoly of market leader Hero Honda in the economy segment, has withdrawn all but two of its brands.
The move is working. Last year, Bajaj Auto posted its best-ever annual sales, riding high on just two brands - Discover and Pulsar. The Discover is clearly positioned for the commuter segment and the Pulsar as the ‘sporty’ option. While the Pulsar has held its own over the years in the power and performance segment, the Discover is the pivot in the commuting category....
Source:-
Tale of contrasts
The more,
the merrier’ has been the theme song of Bajaj Auto for many years. Not anymore.
India’s second largest two-wheeler company, which had bombarded the market with multiple brands (remember XCD, Kristal, Platina and a few
others?) to break the near-monopoly of market leader Hero Honda in the economy segment, has withdrawn all but two of its brands.
The move is working. Last year, Bajaj Auto posted its best-ever annual sales, riding high on just two brands - Discover and Pulsar. The Discover is clearly positioned for the commuter segment and the Pulsar as the ‘sporty’ option. While the Pulsar has held its own over the years in the power and performance segment, the Discover is the pivot in the commuting category....
Source:-
Tale of contrasts
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