NewsReaper

The motorcycle industry in Europe has imposed a voluntary ban on adverts portaying ‘Aggressive riding styles, and any depiction of unsafe behaviour on public roads’. ACEM, the manufacturers’ representative body, made the move in response to the European Commission’s Road Safety Action Programme, which ‘puts focus on vulnerable road users’.

Stefan Pierer, ACEM President and boss of KTM, says: "Motorcycle Manufacturers can play a significant role in improving road safety through communication and marketing. The Motorcycle Industry has therefore agreed to strengthen its commitment toward road safety by following a common advertising policy, which sets clear rules to influence attitudes, change behaviours and thus contribute to make a difference in improving road safety on European roads.”

Ironically it was KTM which made the most aggressive (and brilliant) promotional video ever to come out of a manufacturer, for its 990 SuperDuke in 2006. We won’t see the like of this again:



Source: Man behind most aggressive and unsafe bike ad ever hails industry ban on aggressive, unsafe bike ads - | Motorcycle News | Bike News | Motorbike Videos | MCN

Aryan

News Approved.

__________________
...in search of that perfect world - My Travel Blog :)

ken cool

This will make the ad makers even more creative!

__________________
The Wheel was a great invention; Two Wheels with a Motor in between was even better!


BMW Motorrad Days 2011

Xbhp's Indo-French Kashmir-Ladakh Tour

payeng

Like the Pulsar 220 DTS-i "The Fastest Indian" Ad.

__________________
My Bike Diary: The Bike Chronicles of India

unicornwalla

well i think the pulsar ad that bank ad i`m the man !!! omg that add is really awesome !!

Satyamzma

and what about over optimistic CBZ xtreme ad.... thinking is just a waste of time just jump on

danish_dennis

I love al the Pulsar Ads...
Specialy the new one for the Pulsar 135....its awsome

madhav krishna

liked the lines but the ad was a bit too over.

__________________
my facebook account http://www.facebook.com/#!/profile.p...00000743704153

NOT BEEN THERE NOT DONE THAT

r0cknr0lla

HH comes up with very funny ads.

what about a sporty dude chasing his 50 rs cap on his bike in the middle of a tornado and making road screeching on a cool beach sand

__________________
With my feet above the ground... I fly myself between the sounds.....and now it starts rushing in ....I feel it move across my skin

razorBlades

the best ad for me are, "hamara bajaj", "pulsar mania" and the new apache rtr ("winning is a habit hard to break")

__________________
A good long ride can clear your mind, restore your faith, and use up a lot of fuel.