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Bajaj Auto aims to cross 2 million export mark in 3-4 years


NEW DELHI: On the back of its increasing international footprints, Pune-based Bajaj Auto aims to export over 2 million units in the next three to four years.
The company that exported over 1 million units of two- and three-wheelers in the last fiscal is banking on good demand in Latin America, Africa, the Middle-East and the South-East Asian markets.

"... Bajaj Auto has exported more than 1.2 million units (in FY 2011). I look forward to breaching the 2 million mark in the next three to four years," Bajaj Auto Ltd (BAL) Chairman Rahul Bajaj said in the company's Annual Report for 2010-11.

He said the company surpassed the target to 'globalise India' by exporting over 1 million two-and three-wheelers. BAL said during FY 2011, it exported 12,03,718 vehicles, representing a growth of 35 per cent over the previous year.

Exports accounted for Rs 4,552 crore, which was 28.5 per cent of the company's total net sales in FY 2011. It has increased from Rs 933 crore that contributed 12.5 per cent of total net sales in 2005-06, the company said.

In terms of strategic export markets, BAL said: "Africa remains a key focus area, with increased presence in Nigeria, Uganda, Kenya and Angola." Sales in South Asia touched a new high. Peace-time Sri Lanka clocked growth of 76 per cent, while Bangladesh grew at 34 per cent in 2010-11, the company's annual report said.

"South East Asia was another bright spot. The company's subsidiary in Indonesia, PT BAI, grew volumes by 81 per cent with sales of 21,586 units, largely the Pulsar range," it said.

During 2010-11, Latin America bounced back, with Colombia and Central America showing major recovery. Overall growth in the region was 47 per cent, it said. In the ongoing fiscal during the April-July period, BAL has so far exported 4,55,645 units of motorcycles at a growth of 30.22 per cent over the year-ago period. In the three- wheeler segment, it has seen a growth of 43.25 per cent at 1,15,715 units for the same period this fiscal.


Source: Bajaj Auto aims to cross 2 million export mark in 3-4 years - The Economic Times

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Like I said before, Bajaj bikes despite being priced at 25-30% premium to the Chinese bikes, have a lot of demand due to better quality and after sales service. Bajaj is a ray of hope to our not so great economy and by promoting and expanding exports, Bajaj is definitely taking India to the world.

It's good that the products' range in each country is dependent on the customer profile & demand in that country and its very much possible to expand it and gain more exports. Like Africa's range is mostly the Boxer, Indonesia's range being the Pulsar and Europe's range being the KTM Duke 125. This aim (2 million) is a realistic one considering Bajaj's present export growth, and we wish Bajaj all the best in achieving it.

Noor

News approved

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vrugonnab

Considering that they are already exporting more than a million bikes a year, it may not take 3-4 years for them, as they started exporting KTM range as well. And the next gen pulsars should make their job, that much easier.

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princesirohi

this is definitely good news, and its achievable.

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