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Bajaj Launches the All New Boxer 150

Brings Power to the People with the mighty 150cc ‘Bharat bike’ at Rs 42,000 only

Chennai, September 2nd 2011: Bajaj Auto today announced the launch of the Boxer 150cc in the domestic market. Positioned as the ‘Bharat’ bike, the Boxer is designed to provide a comfortable riding experience in all kind of demanding situations and to reach out to customers beyond the big cities and towns.

The new Boxer is the first of its kind – designed for use and abuse in all kinds of terrain. Conventional 100 cc bikes perform adequately on smooth roads but are not geared to handle the tough terrain outside the cities. The Boxer’s 150cc engine delivers 12ps power and 12.26 nm torque - nearly 50% more than the standard 100 cc’s – to make a demanding commute with any kind of load and on any kind of terrain situation far easier. The bike boasts of host of other strength advantages in terms of its rugged frame, swing arm and chassis, all metal body parts, twin spring SNS suspension and a heavy duty carrier. The bigger tyre ensures both grip and stability for any road condition.

What more the Boxer 150 with an electric start sports an attractive price tag of Rs 42,000 – a customer can now a own a 150 cc at the price less than that of most 100cc bikes.

Speaking on the launch, Mr. Chandrashekhar R, GM, Bajaj Auto Ltd said, “This launch is a part of our strategy of providing relevant differentiated products to meet the needs of a variety of consumers. A significant segment of consumers in the smaller towns need a powerful, rugged utility bike. The Boxer has been designed as an “SUV on two wheels” to specifically meet their requirement. “

He further added, “The focus of the bike is on performance with a bigger engine, a bigger frame, bigger tyres, bigger suspension, bigger headlights and a bigger seat, we feel that this one fits the bill for the mighty “Bharat” bike that the real India needs.”

Currently smaller 100cc bikes are dominant in the towns and villages across the country. This big Bharat bike with a bigger heart provides Bajaj Auto with a huge opportunity to attract consumers looking out for a safe comfortable ride on the roughest of roads.

Technical Specification - Boxer-BM150 (Elecric start )

Engine & Transmission
Type - 4 stroke, air cooled, SOHC
Engine Displacement (cc ) - 144.82
Max Net - Power 12 Ps @ 7500 rpm
Max Net Torque - 1.25 Kgm @ 5500 rpm
Starting - Kick / Electric Start
No of Gears - 4-All down

Chassis
Frame Type Tubular , Semi double cradle

Suspension
Front - Telescopic, 125mm Fork travel
Rear - 100 mm rear wheel travel, SNS shocker


Tyres
Front - 3.00-17, Rib pattern.
Rear - 100/90-17, Stud pattern

Fuel tank
Fuel Tank Capacity lit 11

Electricals
System - 12V, AC/DC

Dimensions
Length mm - 2016
Width mm - 760
Height mm - 1028
Wheel Base mm - 1285

Weight
Vehicle Kerb Weight Kg - 123 Domestic

Performance
Max Speed Kmph - 100
Climbing ability max recommended - 25% (14°)

Source - Official press release

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princesirohi

well, the specifications look good, wider tyre, electric start, powerful engine and all, but how rugged- it actually is-- only time will tell. and what is the price for kick start version?

but this 150 CC Bharat Bike - "Kitna deti hai", will it be able to compete against 100 CC CD100 and splendours... on mileage front??

the effort done by bajaj is good, but they could have made it slightly better looking, so that it appeals to younger brigade also-- even in villages.

edit: isn't this old news?

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bikerharis

At 42K with all these specs, This is a very good VFM bike. Only time can tell if this bike can affect the sales of current 100cc models. Waiting for the pics.

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art

was expecting 5 gears and alloy wheels....anyway nice package and VFM

Ivin

The bike doesnt look bad in looks too... It should be VFM....

Satyamzma

strictly for rural areas

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Samarth 619

I think it should compete good. Most of these 100cc's stall when it comes to bumps, obstructions, etc. due to lack of enough grunt.
Remember, the rural India's choice is a long term vehicle with enough torque to pull luggage and pillions (!), something on the lines of Royal Enfield, RX100, etc.

As far as mileage is concerned, we see that Discover 150 returns around 55-65 kmpl. This one with slight tuning and lesser power on tap, should better this... 60 kmpl is enough for the rural dudes.
Remember that rural people travel lesser. Your daily commute in Delhi might be around 40-50 kms/day, but in a small city like Ajmer, it is 8 kms. Go more rural and commute/day decreases further.

It's more in competition to TVS Max 4R than anything else, aimed at the "Mere Desh ki Dharti sona ugley" population...

Of course, Bajaj Marketing Dept. has to work hard to make the rural folk realize that its the bike for them. But the product seems to tick all the boxes well.

Satyamzma

Tvs Max 4r is already a big flopp

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