This move was forthcoming from Honda, as it had earlier in the month announced its target of being No. 1 by 2015-16. The bike will be cheaper than the Dream Yuga, which costs around 47k, while the Splendor costs around 42k.
Honda is hoping that the better fuel efficiency of this new motorcycle will be the USP for its sales to increase. The target is to price the motorcycle as competitively to the Splendor as possible.
HMSI is planning to manufacture 6 lakh units of this motorcycle in FY 14, along with the Dream Yuga, Honda is hoping to sell 1.2 million units annually in this segment, making it 30% of total sales of the company.
YS Guleria, VP (sales & marketing) at HMSI -
Source: Honda set to launch 100-110cc bike against Hero MotoCorp's Splendor - The Economic Times




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