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Mahindra Two Wheelers Ltd (MTWL)is an associate sponsor of the Rajasthan Royals cricket team for the 2013 edition of the Pepsi Indian Premier League.
The association will see Rajasthan Royals players sporting Mahindra Pantero motorcycle branding on the trouser of the leading leg. The Panther inspired Mahindra Pantero motorcycle resembles the qualities of Rajasthan Royals team which is young, agile, innovative, and capable of adjusting to any adverse situation easily. Moreover, like the Pantero motorcycle, the team generates enough power to accelerate ahead in any given situation and drive home safely.
The Pantero is available nationally in 4 variants, with the recently launched entry level version being priced at a very competitive Rs. 39,650 (ex-showroom Delhi). The fully loaded version of the Pantero featuring self start,cast alloy wheels and a digital console is priced at Rs. 43,150.
The Indian Premier League provides an ideal platform for Mahindra Two Wheelers to connect and engage with its target audience, as it is the most followed sport in the country with a fan base of approximately 1 billion across India. Mahindra Two Wheelers entered into this association to leverage the team image of the Rajasthan Royals, which has consistently outperformed more established teams, through inspired leadership, innovative thinking and sheer professionalism. They have also consistently overcome any potentially adverse situation and the new Mahindra Pantero motorcycle embodies similar values.
Recently Hero MotoCorp had pulled out as a major sponsor from the IPL and as sponsor of Mumbai Indians.
The association will see Rajasthan Royals players sporting Mahindra Pantero motorcycle branding on the trouser of the leading leg. The Panther inspired Mahindra Pantero motorcycle resembles the qualities of Rajasthan Royals team which is young, agile, innovative, and capable of adjusting to any adverse situation easily. Moreover, like the Pantero motorcycle, the team generates enough power to accelerate ahead in any given situation and drive home safely.
The Pantero is available nationally in 4 variants, with the recently launched entry level version being priced at a very competitive Rs. 39,650 (ex-showroom Delhi). The fully loaded version of the Pantero featuring self start,cast alloy wheels and a digital console is priced at Rs. 43,150.
The Indian Premier League provides an ideal platform for Mahindra Two Wheelers to connect and engage with its target audience, as it is the most followed sport in the country with a fan base of approximately 1 billion across India. Mahindra Two Wheelers entered into this association to leverage the team image of the Rajasthan Royals, which has consistently outperformed more established teams, through inspired leadership, innovative thinking and sheer professionalism. They have also consistently overcome any potentially adverse situation and the new Mahindra Pantero motorcycle embodies similar values.
Recently Hero MotoCorp had pulled out as a major sponsor from the IPL and as sponsor of Mumbai Indians.
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