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"Times a Superbrand

TIMES NEWS NETWORK[ THURSDAY, JULY 24, 2003 11:44:57 PM ]

You are holding a Superbrand in your hand. The leading independent arbiter on branding — Superbrands Organisation — has put The Times of India in its exclusive listing of 800 global brands that command respect and loyalty, deliver and make a difference. In other words, not just any brand, but an exceptional one.



The invitation to join the Oscars of branding comes after a marathon search by Superbrand India for the unquestionable leaders among 700 brands in the country. Only a few brands made it. The Times Group has wrested not one, not two, but three of these coveted slots: The Economic Times and Femina, apart from The Times of India. Others in the final list are Airtel, NIIT, Hero Honda and Raymonds.



A top-notch and unbiased jury had a clear mandate: Brands that offer the consumers significant emotional and physical advantages over its competitors, which consciously or sub-consciously customers want, recognise and repeatedly reach out for.



For the last decade, Superbrands Organisation has been the cartographer of the top brands in 17 countries. This is its first annual ranking for India.



The bottomline: Your newspaper of choice is part of an exclusive Hall of Fame — from Adidas to Oxfam to Yellow Pages — that define the Times we live in."


SOURCE - http://timesofindia.indiatimes.com/c...how?msid=94217



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