[NEWS INDIA]: Mahindra Two-wheelers' aggressive plans - xBhp.com : The Global Indian Biking Community

shaukshemi · 08-03-2009, 04:24 PM

Mahindra two-wheelers has chalked out an aggressive plan for the Indian two-wheeler segment for the next year. The company has decided to roll out products that are inclined towards not only the fair sex, but youth in general. The Flyte 125 was reintroduced sometime back and is currently selling around 3000-3500 units per month. The next step that MTW has taken is to junk the 165cc Blaze scooter as it feels high capacity scooters don’t have a market in India. The company also wants to axe the Italjet line-up and will focus on SYM offerings for the time being. Mahindra is also looking at launching a completely new scooter in conjunction with SYM later this year.

http://bikeindia.in/news/IndustryBuz...ressive-plans/

Aryan · 08-03-2009, 04:33 PM

News Approved.

Thunder · 08-03-2009, 04:37 PM

Blaze is nothing like an Chariot......

Its an Good Option to Extinguish it...

Samarth 619 · 08-03-2009, 04:38 PM

Well, I'm not an Expert, but somehow I can't smell aggressive sales numbers in the scooter Market, not to mention the presence of Honda, Suzuki, etc.

and what is this about. Will the comet come back?? :-->

Mahindra 2 Wheelers Showroom : Motorcycles : Comet

vas · 08-03-2009, 05:15 PM

Quote:

Originally Posted by Samarth 619

Well, I'm not an Expert, but somehow I can't smell aggressive sales numbers in the scooter Market, not to mention the presence of Honda, Suzuki, etc.

and what is this about. Will the comet come back?? :-->

Mahindra 2 Wheelers Showroom : Motorcycles : Comet

i feel the website is just a copy paste from old KINETIC website! They mite have retained the comet thing still!
i had once (year ago) asked a kine dealer about the comet n aquilla, he said they were not selling the bikes n the website is not updated except for the Flyte scootrette!.

vipin_s · 08-03-2009, 05:40 PM

Whatever the plans, it should have a component called 'Customer Focus', Kinetic customer focus went down from excellent to worst after Kinetic-Honda split. Mahindra first has to remove 'Kinetic' name as it has no brand value today, especially among Kinetic owners. Mahindra has to keep only it's name and change the entire after-sales set up and 'up' Mahindra brand image in 2W space.

moeed · 08-03-2009, 07:58 PM

Thanks for sharing the news. I hope that they launch some good motorbikes here.

Jonak · 08-03-2009, 08:34 PM

Quote:

Originally Posted by Samarth 619

Well, I'm not an Expert, but somehow I can't smell aggressive sales numbers in the scooter Market, not to mention the presence of Honda, Suzuki, etc.

and what is this about. Will the comet come back?? :-->

Mahindra 2 Wheelers Showroom : Motorcycles : Comet

Quote:

Originally Posted by vas

i feel the website is just a copy paste from old KINETIC website! They mite have retained the comet thing still!
i had once (year ago) asked a kine dealer about the comet n aquilla, he said they were not selling the bikes n the website is not updated except for the Flyte scootrette!.

One of my friends (a regular xBhp member) works with Tech Mahindra. He said he has concrete news that Comet is coming back again this year. Sorry can't name him. You never know someone from Mahindra may be watching this.

vas · 08-03-2009, 10:25 PM

Quote:

Originally Posted by Jonak

One of my friends (a regular xBhp member) works with Tech Mahindra. He said he has concrete news that Comet is coming back again this year. Sorry can't name him. You never know someone from Mahindra may be watching this.

tatz great!!! i need one help

ask ur fren' is there any new scootrette on the block? my activa is gettin old (65k kms). i need a replacement for that, and i am not quite satisfied with the new activa/accesss. both are really very boring

avinrichards · 08-04-2009, 12:37 AM

Quote:

Originally Posted by Jonak

He said he has concrete news that Comet is coming back again this year.

Holy moly..! that is awesome news and it IS a perfect time to do it.

We are all thirsty for something like that...!!

08-03-2009, 04:24 PM	#1 (permalink)
shaukshemi Member Join Date: Apr 2009 Location: Kuwait/Kerala Posts: 90	Mahindra Two-wheelers' aggressive plans Mahindra two-wheelers has chalked out an aggressive plan for the Indian two-wheeler segment for the next year. The company has decided to roll out products that are inclined towards not only the fair sex, but youth in general. The Flyte 125 was reintroduced sometime back and is currently selling around 3000-3500 units per month. The next step that MTW has taken is to junk the 165cc Blaze scooter as it feels high capacity scooters don’t have a market in India. The company also wants to axe the Italjet line-up and will focus on SYM offerings for the time being. Mahindra is also looking at launching a completely new scooter in conjunction with SYM later this year. http://bikeindia.in/news/IndustryBuz...ressive-plans/ Last edited by shaukshemi; 08-03-2009 at 07:47 PM.

08-03-2009, 04:33 PM	#2 (permalink)
Aryan Senior Member Join Date: Jan 2006 Location: New Delhi/ Shillong Posts: 18,274	News Approved. __________________ ...in search of that perfect world - My Travel Blog :)

08-03-2009, 04:37 PM	#3 (permalink)
Thunder Everywhere Join Date: May 2007 Location: Chennai Posts: 842	Blaze is nothing like an Chariot...... Its an Good Option to Extinguish it... __________________ .......Just a Biker.......

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08-03-2009, 04:38 PM	#4 (permalink)
Samarth 619 Moderator Join Date: Sep 2008 Location: Rajasthan Posts: 2,801	Well, I'm not an Expert, but somehow I can't smell aggressive sales numbers in the scooter Market, not to mention the presence of Honda, Suzuki, etc. and what is this about. Will the comet come back?? :--> Mahindra 2 Wheelers Showroom : Motorcycles : Comet

08-03-2009, 05:40 PM	#6 (permalink)
vipin_s Senior Member Join Date: Mar 2009 Location: Bengaluru Posts: 1,293	Whatever the plans, it should have a component called 'Customer Focus', Kinetic customer focus went down from excellent to worst after Kinetic-Honda split. Mahindra first has to remove 'Kinetic' name as it has no brand value today, especially among Kinetic owners. Mahindra has to keep only it's name and change the entire after-sales set up and 'up' Mahindra brand image in 2W space.

08-03-2009, 07:58 PM	#7 (permalink)
moeed The Addict! Join Date: Oct 2008 Location: Hyderabad/On the highways Posts: 2,395	Thanks for sharing the news. I hope that they launch some good motorbikes here.

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