Source : Overdrive
Synergising strategies have been quite generously adopted by the automotive industry. The idea is that if you sell the same product under different brands with minor tweaks to give them separate identities, the product wins a wider reach at a fraction of the cost of developing another all-new model. Another advantage is division of skill sets during product development.
TVS Racing began developing a 250cc motorcycle that company sources tell us will be launched by the end of this financial year. With BMW entering the picture, expect further development to be carried out in Berlin if the prototype results in the first joint product from the co-op. Company officials say that a new model from the co-op is at least 18 months away, but if the already in-the-works 250cc motorcycle is up to BMW standards, expect a quicker launch date.






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