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Known largely for its powerful sporty bikes, Yamaha India says it will focus mainly on the scooter category till year 2015.
The company will not introduce any new motorcycles, but will keep updating its existing models. It will launch a scooter series with products for different target profiles. Next year, it will launch a sporty-stylish scooter targeted at young men.
By 2015, Yamaha will launch a mass market motorcycle in India.
Speaking to Financial Chronicle, India Yamaha Motor managing director and chief executive officer Hiroyuki Suzuki said the company will launch a mass market 125cc bike, which will be priced between Rs 40,000 and Rs 50,000.
At present, Yamaha has a presence in the deluxe and premium motorcycle segments. Yamaha ventured into the scooter market in September this year and launched a scooter Ray targeted at women. Yamaha, which sold 16,000 scooters till October, is aiming at 40,000 units in the current calendar year.
“Our focus is scooters. It is the fastest growing two-wheeler category in India. By 2015, the share of scooters in overall two-wheeler segment is expected to double to 40 per cent from 20 per cent at present,” said Suzuki.
Yamaha is expecting its scooters to give it the much-needed volumes. The company is looking at a market share of 20 per cent in the scooter segment by 2016.
Yamaha is also working with its research & development (R&D) team in India to bring down the costs and localise vehicles. The company will expand its dealer network from 1,300 at present to 2,000 dealers in 2014.
As per the data from Society of Indian Automobile Manufacturers, the total scooter sales in October rose by 32.39 per cent at 279,427 units, whereas motorcycle sales in the same month increased by only 6.71 per cent to 936,122 units.
Yamaha is setting up a new plant in Chennai with an investment of Rs 1,500 crore. The plant is expected to begin production by January 2014. “With this production capacity expansion, we are targeting to achieve one million units sales in 2014. In the long-term, by 2016 we are expecting sales of two million,” added Suzuki.
Source: http://www.mydigitalfc.com/news/yama...e-launches-772
The company will not introduce any new motorcycles, but will keep updating its existing models. It will launch a scooter series with products for different target profiles. Next year, it will launch a sporty-stylish scooter targeted at young men.
By 2015, Yamaha will launch a mass market motorcycle in India.
Speaking to Financial Chronicle, India Yamaha Motor managing director and chief executive officer Hiroyuki Suzuki said the company will launch a mass market 125cc bike, which will be priced between Rs 40,000 and Rs 50,000.
At present, Yamaha has a presence in the deluxe and premium motorcycle segments. Yamaha ventured into the scooter market in September this year and launched a scooter Ray targeted at women. Yamaha, which sold 16,000 scooters till October, is aiming at 40,000 units in the current calendar year.
“Our focus is scooters. It is the fastest growing two-wheeler category in India. By 2015, the share of scooters in overall two-wheeler segment is expected to double to 40 per cent from 20 per cent at present,” said Suzuki.
Yamaha is expecting its scooters to give it the much-needed volumes. The company is looking at a market share of 20 per cent in the scooter segment by 2016.
Yamaha is also working with its research & development (R&D) team in India to bring down the costs and localise vehicles. The company will expand its dealer network from 1,300 at present to 2,000 dealers in 2014.
As per the data from Society of Indian Automobile Manufacturers, the total scooter sales in October rose by 32.39 per cent at 279,427 units, whereas motorcycle sales in the same month increased by only 6.71 per cent to 936,122 units.
Yamaha is setting up a new plant in Chennai with an investment of Rs 1,500 crore. The plant is expected to begin production by January 2014. “With this production capacity expansion, we are targeting to achieve one million units sales in 2014. In the long-term, by 2016 we are expecting sales of two million,” added Suzuki.
Source: http://www.mydigitalfc.com/news/yama...e-launches-772
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