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Thread: Yamaha to focus on scooters till 2015, no more bike launches till then

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    Rusted satishg's Avatar
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    Default Yamaha to focus on scooters till 2015, no more bike launches till then

    Known largely for its powerful sporty bikes, Yamaha India says it will focus mainly on the scooter category till year 2015.


    The company will not introduce any new motorcycles, but will keep updating its existing models. It will launch a scooter series with products for different target profiles. Next year, it will launch a sporty-stylish scooter targeted at young men.


    By 2015, Yamaha will launch a mass market motorcycle in India.


    Speaking to Financial Chronicle, India Yamaha Motor managing director and chief executive officer Hiroyuki Suzuki said the company will launch a mass market 125cc bike, which will be priced between Rs 40,000 and Rs 50,000.


    At present, Yamaha has a presence in the deluxe and premium motorcycle segments. Yamaha ventured into the scooter market in September this year and launched a scooter Ray targeted at women. Yamaha, which sold 16,000 scooters till October, is aiming at 40,000 units in the current calendar year.


    “Our focus is scooters. It is the fastest growing two-wheeler category in India. By 2015, the share of scooters in overall two-wheeler segment is expected to double to 40 per cent from 20 per cent at present,” said Suzuki.


    Yamaha is expecting its scooters to give it the much-needed volumes. The company is looking at a market share of 20 per cent in the scooter segment by 2016.


    Yamaha is also working with its research & development (R&D) team in India to bring down the costs and localise vehicles. The company will expand its dealer network from 1,300 at present to 2,000 dealers in 2014.


    As per the data from Society of Indian Automobile Manufacturers, the total scooter sales in October rose by 32.39 per cent at 279,427 units, whereas motorcycle sales in the same month increased by only 6.71 per cent to 936,122 units.


    Yamaha is setting up a new plant in Chennai with an investment of Rs 1,500 crore. The plant is expected to begin production by January 2014. “With this production capacity expansion, we are targeting to achieve one million units sales in 2014. In the long-term, by 2016 we are expecting sales of two million,” added Suzuki.

    Source: http://www.mydigitalfc.com/news/yama...e-launches-772
    Last edited by sunilg; 11-17-2012 at 02:44 PM. Reason: Created separate thread for discussion...

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    Rusted nagoo's Avatar
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    Quote Originally Posted by satishg View Post
    what is this then ??

    Yamaha to focus on scooter till
    seems like some ppl won;t learn any lessons from past experience. after RX they would have come back ..but they didn;t realize what customer wants and what he expect from Yamaha.. and now same story will be repeated, by the time of 2015 there will be very less space left for Yamaha to come back
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    Have become huge fan of Yamaha after getting R15 and desperately wanted to see more fireworks from them. They opened/created the markets for the 1lakhs+ rupees bike in India and left it for others capitalize on it. Waited a lot for a bigger bike from them since very very long, browsed almost every news over the internet which speaks about new Yamaha. Now this wait slowly turning in to frustrations, but will still wait till N300's launch by next year mid. By then if Yamaha has something then will think of it else Kawa is also one of the best brand in the business... Dont treat us like slaves, we are your fans YAMAHA...
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    Quote Originally Posted by satishg View Post
    what is this then ??

    Yamaha to focus on scooter till

    Sad But True: With Urban India looking more for convenience, practicality and ease of riding, Scooters are the next big thing. Its an indication that Urban India is "Rising/Shining".

    Companies will obviously looks for numbers/profits.



    Ash_win likes this.

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    Quote Originally Posted by sparky View Post
    Woah, hold on. Don't you think they have a better understanding of what's happening then any of us? They did the right thing by holding on until they got to know the reaction to the 250cc segment. While Honda might be selling a good number of CBRs, it doesn't mean they are making plump profits on the sales. Yamaha got left behind in India after the market moved to 4 stroke. They might not have the same interest they had earlier for Indian motorcycle market because it's a very price sensitive battlefield. However with a move to 250cc and beyond they might have better margins if the sales hit off, so they are doing what is best for Yamaha.
    Woah holding on!

    They do, for sure. Their manufacturing/ marketing schemes do not seem to be in the interest of the consumer i.e you/me. The Indian market is the place to be now. If they do not plan strategically, it might be them who loose out the most.

    Yamaha did very well with the FZs and R15s and of course their smaller line up. Its not that they got left behind after the end of 2 strokes. They probably did not have the machines or the infrastructure to bring their army then.

    My thought is that they might get left behind now (post R15 era), if they do not play their cards right.The R15 is an old bike in 2012/2013.

    Don't you think if Yamaha bring in a larger motor (250-300 cc, with a twin or something) with the genes of the R series, bob and his uncle would be going gaga over it. And by bob and his uncle, I mean half of the motorised country. I sure would.

    Yamaha in the past has given us a lot of machine for a reasonable price and I have no doubts that they can't do the same again.

    This is also my opinion, I am not saying this is what they are going to do. I am just trying to say this is what I, as a consumer, prefer they do.

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    See as per me whatever they have to do they need to do it fast. I have seen Escort Yamaha breaking up and Yamaha playing there last gamble at that time to survive i.e. Launch of Yamaha YZF R15. Now when other companies are already playing in 200cc segment Yamaha need to pull its socks soon now. Or else it will be left behind. I know they are focussing on there scooters but they should also keeping reviving their Motorcycle Segment. And by reviving i dont mean cosmetic changes. I mean by getting substantial commuter segment and performance segment motorcycles

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    yamaha is already late...

    1) in the 150+ to 300 cc category or 1.25 to 2.0 lakhs category

    2) and in the scooter segment too, it is late.

    while the FZ's and Fazer's may still see them through for few more years, but not more.

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    Is Yamaha Following TVS ?? I think they will not go above 150cc Barrier same as TVS not crossing 180cc Category!!
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    So EICMA 2012 is up and running. Where is the "blog-rumored" YZF R25?





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    its the same story again.
    Bajaj will come out with P390 and start ruling the market like it did with P220
    Yamaha will finally wake up when its ship is sunk and release R250 as a life boat like it did with R15 .
    By the time their life boats reaches shore all other shipping companies(Bajaj,Honda) would have probably readying a All new Ship.
    daredemon and biker101 like this.

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