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Mahindra 2 wheelers which recently launched the Pantero and Centuro plans to double exports in the next one year.
With the two new launches in the smaller capacity market, the company hopes to be able to sell more units in overseas markets. The new models will also help Mahindra to get a strong foothold in the Indian market after its unsuccessful Stallio and never ending to be launched Mojo.
Currently the Mahindra exports its motorcycles to Nepal, Sri Lanka, Bangladesh, Cuba and Kenya. The company will be targeting countries from Africa and South America next. Currently only around 20% of the production capacity of the factory in Pithampura is being utilized, with the introduction of new models and growth in domestic and export sales, the company will have the infrastructure to meet the increased demand.
Viren Popli, Executive Vice-President, Mahindra Two Wheelers -
Source: Mahindra Two Wheelers sets 20% volume target from exports - The Economic Times
With the two new launches in the smaller capacity market, the company hopes to be able to sell more units in overseas markets. The new models will also help Mahindra to get a strong foothold in the Indian market after its unsuccessful Stallio and never ending to be launched Mojo.
Currently the Mahindra exports its motorcycles to Nepal, Sri Lanka, Bangladesh, Cuba and Kenya. The company will be targeting countries from Africa and South America next. Currently only around 20% of the production capacity of the factory in Pithampura is being utilized, with the introduction of new models and growth in domestic and export sales, the company will have the infrastructure to meet the increased demand.
Viren Popli, Executive Vice-President, Mahindra Two Wheelers -
"Currently, our exports contribute less than 10 per cent. But with our product portfolio expanding, we expect this to grow to 20 per cent over the next one year,"
"Exports will always be a critical part of our business and we see it growing significantly going forward,"
"We are also aggressively looking at other markets like Uganada, Nigeria, Tanzania in Africa and Brazil, Nicaragua, and Colombia in South America,
"The industry may have been flat last year but despite that the size remains still large. As a new entrant growth is good for us."
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