As a part of the agreement Harley plans to build a permanent plaza in downtown Sturgis that will be a venue for concerts and other special events. Harley hopes to have the plaza complete by this year\\\'s 75th Sturgis Rally in the first week of August. The motorcycle company has used the rally to promote its products and connect with its customers.
Matt Levatich, president and chief operating officer at Harley-Davidson said:
The Sturgis Motorcycle Rally is one of the largest motorcycle rallies in the world which is held annually in Sturgis, South Dakota, United States usually during the first full week of August. It began in 1938 and was originally held for stunts and races, but has evolved into being a meeting for motorcycle enthusiasts from around the world.
Sturgis Mayor Mark Carstensen Said:



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