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Amitabh Bachchan TVS Motors Brand Ambassador

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  • #1

    Amitabh Bachchan TVS Motors Brand Ambassador

    TVS Motors announced Amitabh Bachchan as Brand Ambassador for Jupiter Scooter. This is the first time that Amitabh Bachchan will be endorsing an two wheeler brand.

    Click image for larger version Name: Amitabh Bachchan TVS Motors Brand Ambassador.jpg Views: 1 Size: 78.5 KB ID: 1992468

    K N Radhakrishnan, President and CEO, TVS Motor Company said,
    Commenting on the long term association with TVS Jupiter, Amitabh Bachchan said,
    Tags: amitabh bachchan, brand ambassador, jupiter, tvs motors, xbhp news
  • #2
    Re: Amitabh Bachchan TVS Motors Brand Ambassador

    News Approved
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    • #3
      Re: Amitabh Bachchan TVS Motors Brand Ambassador

      Imagine him riding an Apache.

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      • #4
        Re: Amitabh Bachchan TVS Motors Brand Ambassador

        No matter how big the Leg space may be, his knees are going to hit the front panel.
        I feel, its a wrong choice for endorsement. Should have got some other actors with Normal frame.
        HH Dawn - TVS Star City - Yamaha Gladiator - TVS RTR 180 - Honda CBR 250R - Yamaha R3

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        • #5
          Re: Amitabh Bachchan TVS Motors Brand Ambassador

          Originally posted by sambit View Post
          No matter how big the Leg space may be, his knees are going to hit the front panel.
          I feel, its a wrong choice for endorsement. Should have got some other actors with Normal frame.
          I doubt they will. Im 6'1" and its the only scoot in which my knees don't hit the panel/handlebar.
          Motorcycling heals, big time...

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          • #6
            Re: Amitabh Bachchan TVS Motors Brand Ambassador

            Wish he lies on the seat and rides with his legs and uses a periscope to see the road. I wonder how will he put his frame inside and sit.

            One thing which I would like is to assign Brand Ambassadors from that field. Dileep Rogger is a good person, who is a biker at heart. With such things, the country will get to know that we too have world-class motorcyle riders, rather than concentrate on fame alone.

            Just my opinion. No offense meant to Bachchan ji fans
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            • #7
              Re: Amitabh Bachchan TVS Motors Brand Ambassador

              Originally posted by ynike99 View Post
              I doubt they will. Im 6'1" and its the only scoot in which my knees don't hit the panel/handlebar.
              Damn. That was just a Joke man . My uncle is around 6'2" and and comfortably places himself on my Jupiter. But still, I dont feel, he is the right person to endorse it.
              HH Dawn - TVS Star City - Yamaha Gladiator - TVS RTR 180 - Honda CBR 250R - Yamaha R3

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              • #8
                Re: Amitabh Bachchan TVS Motors Brand Ambassador

                Until now I've seen MS Dhoni in most of the TVS ads. AB looks like a wrong choice as for promoting two wheeler to me.
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                • #9
                  Re: Amitabh Bachchan TVS Motors Brand Ambassador

                  There are a few personalities in India who sell. Like AB, Sachin, Rajnikanth. Imo, TVS has projected the face and image of AB to promote Jupiter not his frame!
                  Remember AB endorsing Maggi? Rather than AB eating the Maggi, it was the assurance that if AB could have it, so can we. Both the ABs known to us are versatile - one on the screen, the other on the field!
                  It seems to be an all out attack on Activa I guess. I mean TVS wants to close on the legend. Jupiter is a very good product overall. And with AB on stride, they can hope for the best.
                  A bike on the road is worth two in the shed.

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                  • #10
                    Re: Amitabh Bachchan TVS Motors Brand Ambassador

                    Originally posted by krishna77 View Post
                    There are a few personalities in India who sell. Like AB, Sachin, Rajnikanth. Imo, TVS has projected the face and image of AB to promote Jupiter not his frame!
                    Remember AB endorsing Maggi? Rather than AB eating the Maggi, it was the assurance that if AB could have it, so can we. Both the ABs known to us are versatile - one on the screen, the other on the field!
                    It seems to be an all out attack on Activa I guess. I mean TVS wants to close on the legend. Jupiter is a very good product overall. And with AB on stride, they can hope for the best.
                    Still they can't touch Activa..Because Honda is Honda
                    Don't Honk Unnecessarily

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                    • #11
                      Re: Amitabh Bachchan TVS Motors Brand Ambassador

                      Choice of the brand ambassador is driven by the customer segment that brand wants to target. For example, John Abraham endorsing a budget commuter might not be a good choice as John would appeal more to youngsters who want more power/looks in their ride. In that respect, I think AB is a good choice for brand ambassador as he gives the subconscious cues of maturity/versatility/reliability/trust to the brand Jupiter: appealing more to the middle class, mature customer segment TVS is targeting.

                      (My assumption is that TVS wants to target the middle class, mature customer segment for Jupiter. Please correct me if I am wrong here)
                      Riding a bike is like flying.... All your senses are alive...

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