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  • 1 Post By Sunny

Thread: Victory Motorcycles Shut down!

  1. #1
    MotoGrapher Sunny's Avatar
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    Apr 2002
    New Delhi, India, India
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    Default Victory Motorcycles Shut down!

    Back in 2008 I first saw a futuristic out of the world motorcycle, the Victory Vision. It was like spaceship on two wheels. From certain angles you couldnt even see the wheels and it appeared like a hovercraft. I shot it in our vey own New Delhi and I rode along with it in a group till Lansdowne and back. What an amazing bike it was.

    And now what an amazing brand Victory 'was'. I never saw this coming. Polaris has SHUT DOWN Victory Motorcycles. Shut down.

    I am not sure if it considered selling the brand to some rich guy or conglomerate first, but let me not get ahead of myself. It is a big company and it must have considered all options.

    Even if it sold the brand it might have ended competing against its primary motorcycle brand - Indian Motorcycles.

    Marketing and managing two similar brands would have been a massive challenge of course.

    But this..

    This further solidifies my belief in the fact that do what you can to save what you have now and keep working, you never know what tomorrow hold for you.

    It is a sad day.

    As a remembrance I would like represent the shoot of the Victory Vision I did so many years ago, see it here.

    More details here: Polaris Industries Inc. - Polaris Industries to Wind Down Victory Motorcycles Operations Strengthening its Position in the Powersports Industry

    The sun has set on Victory :

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  2. #2
    Rusted Adoksh's Avatar
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    Default Re: Victory Motorcycles Shut down!

    Terrible news. But running two companies with a similar product line would have been a daunting challenge. Also, considering the numbers and volume don't think there would have been too many interested parties.
    Every Motorcycle has a tale to be told and there is no greater privilage in the life of a rider than to have truly understood what his Motorcycle stands to tell. Some of the greatest stories in the world are not written, they are experienced.

    One of the many reasons they say, "Four Wheels Move the Body, Two Wheels Move the Soul"

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